PR Executive | Earned Media & Brand Visibility
About the role
Job Role: PR Executive | Earned Media & Brand Visibility
Location: Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.
About Us:
Harmony United Medsolutions Pvt. Ltd. (HUMS) is a dynamic and innovative company dedicated to transforming the healthcare industry. With nine years of experience, we specialize in delivering end-to-end healthcare management services, including medical billing, accounts receivable management, and other critical healthcare operations.
We support Harmony United Psychiatric Care, a US-based healthcare organization. At HUMS, we are driven by excellence, innovation, and continuous growth as we our footprint in the healthcare sector.
Position Overview:
The Publicist / Earned Media – Senior Executive is responsible for executing and supporting earned media initiatives that enhance brand visibility and strengthen the organization’s reputation in the behavioral health and healthcare space.
This role focuses on proactive media pitching, content development, journalist engagement, and securing consistent press coverage. The ideal candidate is a strong communicator with hands-on experience in public relations execution and media outreach.
Responsibilities:
Earned Media Outreach
Identify and execute earned media opportunities for:
Service launches (e.g., TMS therapy, group therapy)
New clinic openings and expansions
Healthcare awareness campaigns and events
Industry trends and timely news opportunities
Build and maintain updated media lists (local, regional, healthcare trade)
Pitch stories via email, phone, and digital platforms
Follow up consistently to secure media coverage
Content Development
Draft press materials including:
Press releases
Media advisories
Pitch emails and story angles
Support creation of press kits (fact sheets, leadership bios, images, and media assets)
Coordinate with internal teams to:
Gather accurate information
Develop leadership quotes
Ensure brand messaging and compliance alignment
Media Relations Support
Build and maintain relationships with journalists, editors, and producers
Support coordination of interviews and media requests
Track media coverage and ensure accuracy of published content
Maintain records of outreach activities and responses
Platform Execution
Monitor and respond to media opportunities via platforms such as Qwoted and HARO
Identify relevant journalist queries and submit timely responses
Support ongoing media engagement efforts
Reporting & Tracking
Track media coverage and outreach performance
Assist in monitoring campaign effectiveness
Provide updates on pitching activity and media wins
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or related field
3–5 years of experience in public relations, media relations, or communications
Strong writing and content development skills
Experience in pitching and securing media coverage
Familiarity with healthcare, lifestyle, or regulated industries preferred
Experience with Quoted and HARO platforms is a plus
Strong attention to detail and organizational skills
Ability to manage multiple pitches and deadlines in a fast-paced environment
Preferred Experience:
Exposure to healthcare or behavioral health communications
Experience supporting multi-location or growing organizations
Existing media network or journalist relationships (preferred)
Diversity, Equality & Inclusion:
At HUMS, we are committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds regardless of gender, race, ethnicity, religion, disability, age, or orientation. We believe diversity strengthens innovation and organizational success.
Benefits:
Competitive salary (including EPF and PS)
Health insurance
Four-day work week (Monday–Thursday)
Career growth and professional development opportunities
Additional benefits such as food and cab drop facilities
Application Process:
Interested candidates should submit their updated resume along with a cover letter highlighting relevant experience and suitability for the role.
Email: recruitment@hupcfl.com
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