General Manager - Marketing

AI Job Summary

Proven senior marketing leadership driving both brand growth and commercial outcomes.

Expertise in brand strategy, positioning and storytelling in a premium lifestyle/consumer brand environment.

Experience developing a digitally-led and AI-native marketing strategy and operating model.

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Role Type

Permanent • Full-time • Mid-level Senior

Description

Our Brand

Established in 1938, Oroton has evolved into a modern lifestyle brand, synonymous with craftsmanship, accessible luxury and a uniquely Australian sense of beauty.

Guided by our purpose of creating accessible modern luxury for real life, we are proud to be celebrating 88 years of heritage while continuing an exciting chapter of growth and reinvention.

About the role

We are seeking a General Manager, Marketing to lead the next evolution of Oroton’s brand and marketing function.

This newly created role has been established to shape a digitally-led and AI-native marketing function, strengthening strategic brand leadership, storytelling, PR, social and customer engagement as Oroton enters its next phase of growth. Working closely with the Head of Marketing, Creative Director and Digital team, you will be responsible for defining the long-term marketing vision, driving commercial outcomes and ensuring the brand continues to resonate across every customer touchpoint.

Responsibilities:

Own Oroton’s overall brand and marketing strategy across retail, digital and wholesale channels

Define the long-term direction of the brand, balancing brand equity and commercial growth

Working closely alongside the Creative Director, work as custodian of the brand, guiding campaign direction, storytelling and brand expression

Lead the development of a digitally-led and AI-native marketing strategy and operating model

Drive digital marketing, CRM and customer engagement strategies in partnership with the Digital team

Champion the adoption of emerging AI tools, technologies and data-driven decision making

Establish KPIs and performance measures to ensure marketing investment delivers measurable outcomes

Set the PR, social, influencer and partnership strategy to strengthen brand awareness and engagement

Build, lead and develop a high-performing marketing function aligned to business goals

Represent the marketing function at Executive and Board-level discussions

Influence and align senior stakeholders on customer, brand and marketing strategy

Contribute to broader business strategy as a key member of the leadership team

What we’re looking for:

Proven senior marketing leadership experience driving both brand growth and commercial outcomes

Expertise in brand strategy, positioning and storytelling within a premium, lifestyle or consumer brand environment

Experience leading integrated, multi-channel marketing campaigns across digital, retail and wholesale channels

Strong commercial acumen and the ability to link marketing performance to business outcomes

Experience leading PR, partnerships, social and brand amplification strategies

Demonstrated ability to build, lead and develop high-performing teams

Strong stakeholder management skills with the ability to influence at Executive level

Experience managing agencies, partners and external stakeholders

Strategic mindset with strong problem-solving and decision-making capability

Interest in emerging technologies, AI-enabled marketing tools and digital innovation

Benefits and Culture:

In joining Oroton, you’ll become part of a talented and passionate team committed to the continued success of one of Australia’s most iconic lifestyle brands. You will also enjoy:

Hybrid working arrangements

4 Recharge Days per year, in addition to annual leave

Birthday leave

Learning and development opportunities

Generous product discounts and lifestyle benefits

12 weeks Paid Parental Leave for eligible team members

Access to wellbeing initiatives and our Employee Assistance Program

Please note: Only applicants with full Australian working rights will be considered for this role.