National Director of Business Development

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Position: National Director of Business Development

Location: AutoCanada Home Office, Edmonton, AB

Classification: Full-Time, Immediate Hire

Your area of focus.

AutoCanada is a leading multi-location automobile dealership group and collision center operator. We are seeking a strategic and results-driven National Director of Business Development to lead the growth initiatives across our national dealership network. This role will report to the Chief Operating Officer (COO) and will be responsible for defining and executing a forward-thinking strategy that drives revenue growth, optimizes, and enhances the customer journey, through lead generation optimization, CRM strategy, digital channels, and disciplined lead management practices.

This leader will design, implement, and enforce standardized lead-management processes across our stores and Business Development Centers (BDCs). A focus on hands-on showroom integration, continuous training, and performance coaching to ensure digital inquiries seamlessly transition into physical showroom appointments and closed deals.

What drives your day-to-day?

Develop and execute the business development strategy aligned with long-term growth objectives

Lead the end-to-end lead strategy across all variable operations, optimizing performance across OEM, third-party, paid, and organic sources

Improve lead generation funnels to enhance quality, conversion, and speed-to-contact

Ensure strong alignment across Marketing, BDC, and Dealership Operations on lead management processes and execution

Own and optimize the CRM platform (CDK), including structure, workflows, templates, and automation (phone, email, SMS)

Establish and enforce best-in-class CRM utilization and lead management standards across all locations

Bridge BDC and showroom operations to ensure seamless customer handoffs and consistent in-store execution

Provide on-site dealership support to reinforce standards, improve execution, and elevate the customer experience

Design and lead training, coaching, and performance programs for BDC and sales teams, including audits and workshops

Define and track KPIs across lead generation, conversion, CRM compliance, and digital vs. in-store performance

Build dashboards and reporting to provide visibility into lead and sales pipeline health

Conduct regular performance reviews with store leadership and drive continuous, data-driven improvement across the network

What are the must haves…

7+ years of progressive leadership experience in automotive retail is required

3+ years of experience working with a BDC, digital strategy, or business development

Proven success leading multi-location operations or dealer group performance initiatives

Deep expertise in CRM systems (CDK, VinSolutions, Elead) and digital lead management

Strong understanding of BDC operations, dealership sales processes, and customer journey optimization

Demonstrated ability to translate strategy into execution and measurable results

Exceptional leadership, coaching, influencing, and stakeholder management skills

Data-driven mindset with advanced analytical capabilities

The Perks.

Competitive Compensation and Executive Benefits Package

Employee Vehicle Purchase & Service Plans

Company-wide appreciation events and contests throughout the calendar year

Employee and Family Assistance Programs

Professional development and the opportunity to grow your career

Can you picture yourself here already?

We hope so. It’s equally important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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