Associate Manager, Growth Marketing, WSJ

About the Role

We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies - from awareness to conversion - ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ.

You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).

You Will:

Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).

Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.

Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.

Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization.

Conduct A/B and multivariate testing across landing pages and audience segments.

You Have:

5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.

Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.

Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).

Proven ability to analyze data, identify insights, and make strategic decisions.

Strong project management and cross-functional collaboration skills.

Excellent written and verbal communication abilities.

Experience with subscription or membership-based products is highly desirable.

Our Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Learn more about all our US benefits

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management

Union Status:

Union role

Base Pay Range: $90,000 - $110,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 52394