Adobe Experience Cloud

Job Title

Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud

Experience: 8–10 Years Employment Type: Full-Time Location: As per business requirement

Job Summary

We are seeking an experienced Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud with 8–10 years of expertise in digital platforms, marketing technology, and enterprise applications. The ideal candidate will possess a strong blend of business consulting, solution architecture, and hands-on implementation experience across the Adobe Experience Cloud ecosystem.

This role is responsible for driving digital transformation initiatives focused on customer experience, content supply chain, marketing automation, and AI-powered content operations. The candidate will work closely with business, marketing, product, and IT teams to design, implement, and optimize end-to-end customer journeys and enterprise marketing solutions leveraging Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Real-Time CDP, AEM Assets, Adobe Workfront, and Adobe GenStudio.

Key Responsibilities

. Solution Design & Architecture

Translate business requirements into scalable Adobe Experience Cloud solutions.

Define data models, customer journey orchestration frameworks, and enterprise integration strategies.

Build scalable content supply chain solutions aligned with marketing and business objectives.

Recommend best practices for Adobe Experience Cloud implementation and optimization.

2. Customer Journey Orchestration & Personalization

Design and implement real-time customer journeys using Adobe Journey Optimizer.

Configure audience segmentation, decisioning rules, event triggers, and personalization strategies.

Enable omnichannel customer engagement across Email, SMS, Mobile Push, Web, and In-App channels.

Optimize customer journeys through experimentation, A/B testing, and performance analytics.

Improve customer engagement, retention, and conversion through data-driven personalization.

3. Adobe Experience Platform (AEP) & Real-Time CDP

Design unified customer profiles by integrating enterprise data sources.

Implement identity resolution and customer profile management.

Build audience segmentation and real-time activation strategies.

Enable advanced personalization use cases including behavioral targeting, campaign activation, and predictive marketing.

Ensure data governance, compliance, privacy, and high-quality customer data management.

4. AEM Assets & Content Supply Chain

Manage digital asset lifecycle using Adobe Experience Manager (AEM Assets).

Design scalable Digital Asset Management (DAM) strategies.

Define content governance, taxonomy, metadata, and asset reuse frameworks.

Enable asset performance tracking and campaign effectiveness measurement.

Collaborate with content creators, UX teams, and marketers to streamline content workflows.

5. Adobe Workfront (Marketing Operations)

Lead implementation and optimization of Adobe Workfront for enterprise marketing operations.

Design campaign planning, project management, approval workflows, and resource management.

Automate marketing processes to improve operational efficiency.

Integrate Workfront with Adobe Experience Cloud products and third-party platforms.

6. Adobe GenStudio & AI-Powered Content Innovation

Drive adoption of Adobe GenStudio for AI-enabled content creation.

Identify opportunities for:

Performance Marketing

Automated Content Generation

Personalized Content at Scale

AI-Assisted Campaign Optimization

Partner with marketing teams to improve content velocity and campaign effectiveness using Generative AI.

7. Enterprise Integration & Architecture

Salesforce

Microsoft Dynamics 365

SAP

eCommerce platforms

Work closely with engineering teams on APIs, middleware, microservices, and cloud deployments.

Ensure alignment with enterprise architecture, security standards, governance, and compliance.

Support cloud-based implementations on Azure, AWS, or Google Cloud Platform (GCP).

8. Stakeholder Management & Leadership

Serve as the primary liaison between business, marketing, product, and technical teams.

Conduct discovery workshops, requirement gathering sessions, solution demonstrations, and design reviews.

Provide strategic guidance on Adobe Experience Cloud capabilities and industry best practices.

Mentor junior consultants and contribute to capability development.

Drive continuous improvement initiatives and technology roadmaps.

Required Qualifications

Bachelor's or Master's degree in Computer Science, Information Technology, Engineering, Business, or a related field.

8–10 years of experience in Digital Platforms, Marketing Technology, Customer Experience, or Enterprise Applications.

Strong hands-on experience with:

Adobe Journey Optimizer (AJO)

Adobe Experience Platform (AEP)

Adobe Real-Time Customer Data Platform (RT-CDP)

Adobe Experience Manager (AEM Assets/DAM)

Adobe Workfront

Adobe GenStudio

Experience designing customer journey orchestration and marketing automation solutions.

Strong understanding of customer data platforms, identity management, and audience activation.

Experience with digital asset management, content operations, and marketing workflows.

Knowledge of APIs, REST services, middleware integration, and enterprise architecture.

Experience integrating Adobe platforms with Salesforce, Microsoft Dynamics, SAP, and eCommerce platforms.

Familiarity with cloud technologies including Azure, AWS, or GCP.

Strong analytical, problem-solving, and communication skills.

Experience working in Agile/Scrum environments.

Preferred Qualifications

Adobe Experience Cloud certifications.

Experience with Adobe Analytics, Adobe Target, or Adobe Campaign.

Knowledge of AI-powered marketing and Generative AI solutions.

Experience with enterprise integration platforms such as MuleSoft, Boomi, or Informatica.

Understanding of customer experience strategy, marketing operations, and digital transformation programs.

Exposure to DevOps, CI/CD pipelines, and cloud-native architecture.

What We Offer

Opportunity to work on enterprise-scale Adobe Experience Cloud implementations.

Exposure to cutting-edge AI-powered marketing and personalization technologies.

Collaborative and innovation-driven work environment.

Career growth and leadership opportunities.

Competitive compensation and comprehensive benefits package.

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)