AVP, Retail Bank Marketing

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as AVP, Retail Bank Marketing

In this role you will:

Reporting to the Vice President, Retail Marketing the job holder will be mainly responsible for implementing marketing strategies and activities through various strategic campaigns for the retail banking portfolio

Support revenue growth of the Emerging Affluent (EA) segment for Banking, Credit cards and loans via integrated Full Funnel, data-driven marketing activities that increase awareness, consideration, and adoption of products amongst existing and new customers.

Plan and deliver full funnel marketing approach across offline channels, social media, digital channels and affiliate partners that drive conversions

Work with various creative, media and digital agencies and manage and lead end-to-end campaign planning, evaluation and reporting.

Work independently to nurture and manage internal (business, compliance, legal, group communications) and external (agencies, production, partners) stakeholder relationships and ensure alignment with business priorities

Manage budget and track expenses in accordance with the department’s guidelines

Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

To be successful you will need:

Proven track record delivering marketing outcomes, with strong digital marketing capability and experience driving social media engagement.

Strong data analysis and insight development capability

Strong communication skills & attention to detail.

Able to take the lead on projects and strategy development and influence/ build relationships with stakeholders.

Self-motivated, pro-active and able to work under pressure

Effective interpersonal and project management skills, able to manage multiple stakeholders, prioritize and deliver on multiple projects

Results-oriented and well-organised

Opening up a world of opportunity

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