Associate, Activation Linear Planning

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Associate, Activation Linear Planning will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.

Key Responsibilities

Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.

Collect and process data for competitive analysis, identifying market trends and opportunities.

Actively utilize specific media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox for plan development.

Support the preparation of detailed reports on campaign performance and budget allocation.

Coordinate internally with relevant teams (e.g., creative agencies) for material collection and space management.

Actively participate in team meetings and strategic alignment sessions, contributing insights and observations.

Requirements

Minimum of 1-3 years of experience in media planning (preferably within a Media Agency), with a focus on offline media.

Crucial knowledge of TV planning; familiarity with Print and Radio will be considered a plus.

Good working knowledge and proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.

Sharp analytical mindset, precision, and meticulous attention to detail.

Strong propensity for teamwork and collaboration.

Proactive attitude, eagerness to learn, and a desire to develop new skills.

Bachelor's degree or equivalent cultural background.

Very Good command of English (written and spoken).

Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our main benefits:

Corporate Benefits & Discounts Platform

Employee Wellbeing & Support Programs

Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account

Dedicated e-learning platform for all employees (at least 2000+ courses)

Ticket Restaurant for every working day

Non-Occupational Accident Insurance

Company-paid Life Insurance

Tax Assistance Services Support (tax return)

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.