Marketing Analyst, Online Video

Salary Range: £42,000 - £46,250

This is a hybrid role based in London. Monday-Thursday onsite, Friday WFH.

Duration: 12 month FTC

Do you love challenging analytical business problems and working with data? Would you like to join a highly dynamic working environment and learn with a group of smart quantitative driven people to build the marketing platform of a new giant in eCommerce? If you are passionate about using insights from data to drive tangible business impact in a fast-paced environment and want to be part of Wayfair’s success story in Europe, then let’s connect.

The Performance Marketing team owns full-funnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution and growth of our Online Video Marketing program in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science, Ad Tech, Product, and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter, unforgettable, personalized, and world-class experience.

What you will do

You will be responsible for a portfolio of Online Video campaigns that span across the funnel from branding to retargeting.

In doing so, you will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit.

You will leverage technology to enhance business goals; identify areas for improvement and drive implementation.

Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.

Collaborate with Ad Tech, Data Science, Marketing Measurement, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack).

Work closely to manage relationships with relevant external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel.

You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.

Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.

What You Need

At least Bachelor degree in a quantitative field of study: math, sciences, economics, or business

Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.

Experience with performance marketing and/or programmatic display/video platforms (DV360, TradeDesk, AdForm etc.) is a big plus.

Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance

Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred

A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.

Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.

Excellent written and oral communication skills in English

Interest in AI-related automation and a desire to explore how AI can solve complex marketing and business challenges.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.