Senior Manager, Social Media

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Role Summary

As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid . This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results and leads the social team.

Core Responsibilities

Own social strategy - organic + paid

Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes

Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization

Own the volume-vs-impact call - prioritizing well-timed, well-targeted posts that optimize for engagement and channel health

Prove return

Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership

Own social performance reporting and optimization loops

Run the engine

Direct agency partners on execution as the “arms and legs” - briefing, quality control, and reviewing output through the in-house measurement stack

Plug social into the editorial engine - take packaged stories from the editorial board and land them well across channels

Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods

Lead the team

Lead and grow the social team and add capacity as the function scales

Qualifications

Required

6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy

Track record building social attribution/measurement and reporting ROI to leadership

Strong editorial and brand judgment for a B2B/executive audience

Experience directing agencies or vendors on execution while keeping strategy in-house

High AI fluency; fast adopter of new tooling and workflows

Preferred

B2B tech / cybersecurity; understands the CISO/security audience

LinkedIn-first organic and paid expertise; executive and employee-amplification programs

Familiarity with social/measurement platforms

People-leadership experience

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

Comprehensive medical, dental and vision insurance

Life insurance

Short & Long Term Disability

Pre-partum, maternity, parental and medical leave

Mental Health Wellness Program

Adoption Assistance

Wellness Incentive

Pet Insurance

401(k) with company match

Paid Time Off

14 Annual Holidays

Tuition Assistance

Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

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