Director of Marketing, Enterprise AI

Location

San Francisco, CA

Employment Type

Full time

Location Type

On-site

Department

Marketing

Compensation

$196K – $245K • Offers Equity

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About Handshake

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions

Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders

Build a massive, fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

The Role

Handshake built the eval and human-data infrastructure that frontier AI labs rely on to make their models better. We're now pointing that same infrastructure at the enterprise - helping Fortune 500 companies in banking, insurance, retail, and legal build the eval and improvement loops their AI agents need to work safely in production. This is the founding marketing role for that business - and at its core, a product marketing role: positioning, technical narrative, and sales partnership come first, with reporting into a team built by former Palantir go-to-market leadership and direct visibility to company leadership. If this line of business becomes what we expect it to, this founding role grows into a team you build and lead.

Own positioning and messaging end-to-end - define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on

Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative

Build sales enablement from scratch - pitch decks, battlecards, objection handling - for a sales team currently working without a CRM or existing collateral

Partner on the front line with sales and a deployment strategist/solutions architect - joining demos and discovery calls to close knowledge gaps in real time as the team ramps

Shape account-based, vertical-specific motions (banking, insurance, retail, legal) in partnership with field and growth marketing, who will already be staffed and running events by fall

Stand up a minimum-viable digital presence (microsite/landing pages) with support from web dev

Use AI tooling aggressively to operate above your weight class - this function doesn't have the headcount yet for a traditional team structure

You Have

7+ years in B2B marketing with a strong product marketing foundation - this is a PMM-first role, not a generalist growth or demand gen seat

Experience partnering with enterprise sales in a high-ACV, complex technical sales motion - comfortable joining live demos and discovery calls, not just producing materials from a distance

Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company

Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers

Strong writer and storyteller who gets fluent in genuinely technical material fast

Operates independently with real agency in ambiguous, fast-moving environments - this team is early and self-directed, without a lot of hand-holding infrastructure yet

Bonus points:

Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup

Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market

We Offer

Handshake delivers benefits that help you feel supported - and thrive at work and in life.

The below benefits are for full-time US employees.

Ownership: Equity in a fast-growing company

Financial Wellness: 401(k) match, competitive compensation, financial coaching

Family Support: Paid parental leave, fertility benefits, parental coaching

Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

Growth: $2,000 learning stipend, ongoing development

Remote & Office: Internet, commuting, and free lunch/gym in our SF office

Time Off: Flexible PTO, 15 holidays + 2 flex days

Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.

Compensation Range: $196K - $245K