Lead Analyst, LMN Insights_Campaign Analytics

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

The Lowes Media Network team delivers best-in-class insights that help clients better understand the performance of their media, while powering an insights-centric model that enables selling, planning, and operations to maximize the revenue growth of LMN as a whole.

Job Summary:

The Lead Analyst is a key member of LMN Reporting and Insights team who owns responsibility for delivering end-of-campaign recaps, leveraging deep category knowledge and digital media expertise to enhance the insights in our reporting deliverables. Accountable for translating data into compelling media and consumer stories that highlight successes and key learnings from media campaigns of each brand. Proficiency in presenting and speaking to these insights in a client-facing setting. Need to collaborate with various stakeholders across Business (Media Planning, Ad Ops, Creative) and Tech teams to execute new ideas/initiatives to improve insight generation and process optimization. Also need to have aptitude towards helping and mentoring analysts and senior analysts within the team.

Roles & Responsibilities:

Core Responsibilities:

Lead the team across scoping of requests, creating analysis, troubleshooting issues, storyboarding, communicating with the partners/stakeholders, and keeping the team updated with knowledge of internal data and working knowledge of tools.

Drive the environment of Efficient data pull from our reporting dashboards and conduct quality analysis to identify any irregularities, issues, or missing data.

Steer the reporting priorities and support analysts in generating client-facing reports by performing complex data analysis and creating detailed reports by ensuring 100% data accuracy.

Integrate media and consumer insights to enrich campaign recaps.

Communicate effectively with partners and stakeholders, leveraging internal data knowledge and tool proficiency.

Ownership of deliverables, not only for self but for mentees.

Collaborate with various stakeholders across Business (Media Planning, Ad Ops, Creative) and Tech teams to execute new ideas/initiatives to improve insight generation for campaign recaps.

Take additional responsibilities/captainship for future development towards accuracy, efficiency and productivity.

Create visibility for the team among partners and stakeholders and mentor newer/junior members of the team. Mentor newer/junior members of the team.

Years of Experience:

5 to 8 Years

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

Bachelor's in engineering, OR

Master's in mathematics, Statistics, Economics, OR

MBA Finance, Marketing, Analytics etc.

Skill Set Required

Primary Skills (Must Haves)

Key Skills: Storytelling & Insight generation from a raw data, SQL, Advance Excel, Campaign and Media Insights

Curiosity and desire to understand and uncover the “why” behind the results.

Proficient in Microsoft Excel, including advanced functions such as VLOOKUP, pivot tables, and data visualization tools.

Problem Solving - Understanding how to uncover hidden insights, approach any potential issues with the data, along with a basic understanding of simple data troubleshooting.

Analytical skills - Ability to pull data and translate valuable consumer and media insights. Familiarity with big-data, and ability to query/run models- SQL & GCP.

Effective Communication - Ability to present campaign results to clients in a way that is understandable to audiences of all levels of analytical sophistication.

Building Relation - Setting realistic expectations, be dependable for the partners; build confidence and trust with respect to timeliness

Leadership qualities – Mentoring analysts and senior analysts of the team. Helping managers to understand the needs for team.

Secondary Skills (Required)

Familiarity with Media data, especially retail media - Basic understanding of media metrics, along with closed-loop measurement solutions.

Python & R

Web Analytics - Adobe

Data Visualization - Tableau, Domo, Superset