Senior Product Marketing Manager

Completion of all pre-screening questions is required for consideration in the selection process

Job Title: Senior Product Marketing Manager

FLSA status: Regular Full-Time Remote (US-Based)

Reports to: VP, Product and B2B Marketing

About TrueLearn

TrueLearn is an educational software company headquartered in Charlotte, NC, dedicated to empowering medical institutions and individual learners to maximize performance on high-stakes licensure exams. Through a suite of innovative, learning science–driven tools, TrueLearn supports clinicians at every stage of their careers - from board preparation through continuing education.

To date, TrueLearn has prepared over 70,000 healthcare professionals in their pursuit of board certification and works closely with hundreds of medical and health science institutions and residency programs throughout the United States. The company is rapidly growing, continuously innovating its technology platform and expanding its portfolio to meet the evolving needs of the healthcare community.

At the heart of everything TrueLearn does is a simple but powerful truth: the work touches the people who touch patients. Every line of code, every model, and every experiment has the potential to ripple outward into better care, better outcomes, and better lives. That mission is what drives the company to remain data-driven and customer-focused in all that it does.

TrueLearn's culture is built around authenticity, empowerment, and a relentless commitment to advocating for learners. Strong core values guide decisions, priorities, and tradeoffs as the company scales - ensuring that growth never comes at the cost of alignment, integrity, or impact on healthcare professionals and patient care.

Position Summary

As Sr Product Marketing Manager, you will serve as a marketing subject matter expert supporting our business. You will manage sales enablement activities and go-to-market efforts for product and functionality launches, and overall product marketing strategy and execution. You will collaborate with product management, sales and demand marketing teams evangelizing your assigned product portfolio, and creating appropriate product collateral and training materials to effectively communicate to customers and enable sales and marketing teams.

Key Responsibilities

Conceive and develop innovative marketing programs that drive demand and address the needs of customers and prospects globally.

Drive product marketing strategy and execution aligned to business unit priorities, collaborating with regional/field marketing teams to implement specific programs and campaigns that drive sales and business performance.

Develop and provide the product and portfolio-related tools, materials and training to help enable the success of the sales team.

Develop product positioning and messaging that effectively communicates a competitive advantage to various target audiences.

Collaborate with demand marketing teams to ensure smooth implementation and execution of programs, campaigns and content creation.

Work closely with Product Management and Sales to understand and meet market needs and opportunities.

Serve as the marketing expert on products as it relates to buying behavior, selection criteria, and competitive landscape.

Gain insight into target audience through industry research, customer interviews, win/loss analysis and close collaboration with other functions that work directly with customers including customer support, sales, and product management.

Contribute to the development of detailed buyer personas as needed and facilitate effective communication of these to internal stakeholders.

Requirements

Bachelor’s degree or higher in marketing, communications, business or other related fields, plus 3-5 years of related experience, or equivalent combination of education and experience.

Proven track record developing effective product go-to-market strategies for multiple products in a product portfolio, messaging and positioning, creating marketing plans and sales enablement tools.

Ability to communicate and collaborate across teams in a matrix structure, and experience leading cross-functional teams for successful implementation of integrated marketing plans for high-impact results.

Why Should You Apply

You will have the opportunity to take ownership of marketing for specific products and work collaboratively across a diverse cross-functional team to drive their success.

You will have the opportunity to lead marketing product launches and to simplify messages and stories for the sales team.

You will use data and your creativity and judgment to drive effective marketing efforts that support business unit success.

Job Type: Full-time

Pay: $145,000.00 - $150,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Parental leave

Retirement plan

Vision insurance

Education:

Bachelor's (Required)

Experience:

Relevant Skills & Education: 3 years (Required)

Location:

United States (Required)

Work Location: Remote