Trade Marketing Director

What's the role?

Medium Rare is seeking a Trade Marketing Director to lead how our work shows up in market and to drive trade marketing activity that supports commercial growth across Medium Rare and our sister content agencies, Visual Domain and Storyation.

This is a senior role reporting directly to the Managing Director, Nick Smith. While the role sits within Medium Rare, it has a clear mandate to operate across the group, ensuring our collective work is positioned consistently, credibly and effectively with senior marketers.

This is a director-level role and a senior individual contributor. It is suited to an experienced trade marketer with strong commercial judgement and a deep understanding of B2B marketing, lead generation and performance-driven environments.

What this role is about

This role exists to strengthen how Medium Rare and the wider group are positioned in market and to support sustainable commercial growth.

You will lead trade marketing strategy and execution across the agencies, using our best work, thinking and insights to build credibility, relevance and inbound opportunity. A core focus of the role is B2B digital marketing and lead generation, ensuring trade marketing activity directly supports sales and pipeline outcomes.

You will not be responsible for direct selling or credentialing. Instead, you will enable commercial conversations through disciplined strategy, high-quality execution and a consistent market presence.

What you will do

Lead the development and execution of trade marketing strategy across Medium Rare, Visual Domain and Storyation

Deliver integrated trade marketing campaigns that increase awareness, relevance and inbound interest

Lead B2B digital marketing and performance-driven campaigns across channels including Google Ads, LinkedIn, Meta and EDMs

Drive qualified lead generation in support of a sales and performance-driven environment

Partner with internal teams and external specialists to plan, execute and optimise campaigns

Oversee the development of case studies, sales tools and market-facing narratives

Lead awards strategy and oversee submissions aligned to commercial priorities

Develop thought leadership and points of view that strengthen market positioning

Plan and deliver events, partnerships and industry activity focused on senior marketers

Optimise digital marketing investment to ensure effectiveness and return on spend

Work closely with teams across the group to align messaging and amplify strong work

Who are you?

You are a senior trade marketer with strong commercial instincts and demonstrated experience in B2B marketing.

You understand how agencies grow and how senior marketers evaluate partners. You bring hands-on experience in digital marketing, lead generation and performance-driven campaigns, and are comfortable operating in sales-aligned environments.

You operate confidently at leadership level, influence effectively across teams and bring a clear focus on outcomes, not activity. You combine strategic thinking with disciplined execution and sound judgement.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family

Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."

What’s next?

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here (http://diversity@news.com.au) . In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

Commercial Content

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

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