Betting & Gaming Sales Director

Betting & Gaming Sales Director

Location:

London

Department

Commercial

Salary Range:

Not Specified

Advertising End Date:

31 Jul 2026

Job Description

Your Team: You will be part of the highly collaborative Betting & Gaming (B&G) Sales team, working closely with the agency-facing sales team, editorial, and affiliate teams. The purpose of this team is to implement outstanding media solutions and develop new revenue opportunities across The Sun and News UK’s suite of products.

Your Role: As the Lead on all direct bookmaker brands, you will take charge of driving premium advertising revenues across Sun Original Video, Digital Display, and Sun Print products. This is an exciting opportunity to operate at a senior level, building and maintaining excellent relationships with clients and agencies while pioneering new platforms and revenue-driving growth opportunities.

Day to day you will:

Capitalise on an established network of senior-level industry decision-makers to drive engagement through high-value meetings across the UK and internationally.

Explore and build new routes to revenue through commercial partnerships across display, video, content, affiliates, data matching, and sponsorships.

Adopt an analytical approach to sales strategy by leveraging first-party data.

Mobilise cross-functional teams to deliver exceptional commercial campaigns and category-leading creative work.

Produce precise analytical, pipeline, and financial forecasts to support strategic decision-making while maintaining meticulous CRM records.

What we're looking for from you:

Expertise in navigating the broader media landscape to design and pitch high-performing, multi-platform campaigns rooted in audience insights.

A proven track record of commercial success within a fast-paced digital media sales environment, specifically driving revenue across video partnerships and display advertising.

Exceptional understanding of agency and betting client structures, their unique buying processes, and an established contact base within the industry.

The ability to interrogate client briefs effectively and constructively challenge assumptions to uncover deeper insights and unlock incremental revenue.

The confidence to think holistically and collaborate with broader personnel to deliver integrated, high-impact solutions.

A relentless drive to source new business, influence senior stakeholders' buying decisions, and deploy advanced negotiation skills to close complex deals.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

Private medical insurance including coverage for pre-existing conditions

Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes

‘Bikes for Work’ and ‘Electric Car’ scheme

Up to 60% discount on Harper Collins books

Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

Access to wellbeing benefits such as EAP, physio/massage and counselling

A generous pension scheme with employer contributions of up to 5%

Wide range of training available, plus full LinkedIn Learning access

25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.

About The Candidate

About The Company