Vice President - Head of Marketing (Dow Jones Energy)

About the Role:

As Vice President - Head of Marketing for the Energy business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. You will act as the primary marketing partner to the General Managers and Senior Leaders and lead product marketing efforts to define value propositions and points of differentiation by market segment, while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. You will report to the Executive Vice President - General Manager, Dow Jones Energy.

About the Team:

Dow Jones Energy delivers trusted price transparency, benchmarks, analytics, news, and insights across the global energy, chemicals, metals, and fuel supply value chains. Our offerings support institutional investors, analysts, and traders navigating spot, wholesale, and retail markets, as well as emerging segments tied to the global energy transition.

Through authoritative data, real-time intelligence, and deep market expertise, Dow Jones Energy enables financial professionals to mitigate risk and make high-stakes commercial decisions in volatile, fast-evolving global markets.

You Will:

Lead a centralized direct marketing organization for the Energy product suite: OPIS, CMA, PCW, A2i, Ecomovement

Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness

Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Energy product suite evolves

Leverage customer feedback and market research to inform and prioritize plans

Define value propositions for product offerings for different markets and end users

Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets

Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments

Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes

Track and measure lifecycle impact of leads through to closed won/lost opportunities

Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation

Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness

Lead exploration and testing of different channels for promoting awareness and engaging customers

Collaborate with other marketing leaders and teams of B2B products within Dow Jones

You Have:

At least 15 years’ B2B marketing experience within technology, energy/commodities, financial information services, or media/publishing

Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns

Experience with recurring revenue/subscription revenue models and one-off events models

Deep understanding of paid media, content marketing, thought leadership, events, digital/online presence, and branding

Familiarity with AI-driven analytics, reporting technologies, subscription intelligence platforms, and enterprise SaaS solutions

Experience working in or leading a centralized marketing model

Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency

Ability to act as a trusted advisor to General Managers and Business Leaders

Our Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Education Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Learn more about all our US benefits

#LI-Hybrid

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Energy

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $230,000 - $290,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 53634