CRM Officer

Job Title: CRM Officer, Korea

Department: Marketing

Reporting to: CRM Manager, APAC/ Retail Area Manager

Role Purpose:

Responsible for the day-to-day management of CRM activities, customer database maintenance, campaign execution, customer insights analysis, and VIP client engagement, while ensuring alignment with the overall APAC CRM strategy.

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NATURE AND SCOPE OF POSITION

Support the implementation of CRM strategies and initiatives for the Korea market in alignment with APAC business objectives.

Execute CRM campaigns across multiple channels, including email, SMS, messaging platforms, retail clienteling tools, and other digital touchpoints.

Manage and maintain customer databases, ensuring data accuracy, quality, and compliance with local regulations.

Conduct regular analysis of customer data, campaign performance, customer behavior, and segmentation to provide actionable insights.

Coordinate with Retail, Marketing, E-commerce, and CRM teams to ensure consistent customer communications and seamless customer journeys.

Work closely with boutiques and retail teams to support clienteling activities, customer outreach programs, and VIP engagement initiatives.

Assist in identifying high-value customers and support actions to strengthen customer loyalty and increase customer spending.

Support the planning and execution of client events, VIP activities, and local marketing initiatives by managing guest lists, invitations, attendance tracking, and post-event follow-up.

Support the development and execution of client outreach content and communication materials while ensuring alignment with brand guidelines.

Monitor CRM campaign performance and prepare regular reports and performance summaries for management review.

Support any ad hoc CRM, marketing, or business projects assigned by the CRM Manager, APAC.

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Qualification/Education

Degree holder in marketing or a relevant discipline

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Experience Required

At least 3 years of experience with a loyalty program and customer relationship management

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Particular skills/knowledge required

Strong fashion sense

Able to work under pressure to meet tight deadlines

Proactive, committed & responsible

Able to work independently & efficiently

Excellent command of written and spoken English

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Characteristics required

Demonstrable ability to use initiative and be proactive

Have a sense of urgency and ability to deal swiftly with changing needs

Team player with the ability to work on own initiative when required

Response positively to feedback and direction

Highly organised with an ability to multi task

Pleasant and accommodating disposition

Innovative and proactive, with a “can do” attitude

Enthusiastic with a good sense of humour

Well presented with the ability to communicate confidently

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