Digital Marketing Manager – Real Estate

Key Responsibilities

Develop and execute end-to-end digital strategies across SEO, PPC

(Google/Meta/YouTube), property portals (99acres, MagicBricks, Housing.com), social

media, WhatsApp, email, and content marketing to drive traffic and leads for individual

residential projects.

Own the full lead-to-site-visit-to-booking funnel: manage CRM pipelines, automate

WhatsApp Business API nurturing, and coordinate handoff to the sales and presales teams.

Build and manage project microsites, landing pages, and immersive experiences (3D

virtual tours, drone/aerial content) that showcase property USPs and are RERA-compliant

in every market, including Dubai RERA where applicable.

Oversee the digital team, manage budgets, and analyze performance metrics (ROI, cost

per lead, cost per site visit, booking conversion, web traffic) using Google Analytics 4,

Google Tag Manager, and CRM dashboards.

Collaborate with sales, content, and creative teams to ensure brand consistency and

launch targeted, project-specific campaigns aligned to buyer personas and price segments.

Monitor proptech and real estate marketing trends - AI-driven personalization, agentic

automation, digital twins, and emerging platforms - to keep Ceyone's campaigns ahead of

the market.

Run and optimize paid media and programmatic campaigns, execute A/B tests on creative

and landing pages, and report KPIs to senior leadership to inform strategic decisions.

Required Qualifications & Skills

Bachelor's/Master's in Marketing, Business, or a related field.

Minimum 8–10 years of experience in digital marketing, with 4+ years in a leadership role,

preferably in real estate or property development.

Proven track record managing budgets over $500K and delivering 20%+ YoY growth in

leads, site visits, or sales.

Expertise in Google Ads, SEO tools, social platforms, and real estate CRM systems.

Strong leadership and team-building abilities for managing 5–10 member teams.

Analytical mindset with proficiency in data-driven decision-making using Google Analytics

4, Tag Manager, and CRM reporting dashboards.

Creative strategist skilled in content personalization for high-value, high-consideration real

estate audiences.

Excellent communication for stakeholder alignment with CMO, sales leadership, and

channel partners.

Working knowledge of RERA regulations and property advertising compliance across

Indian states and Dubai.

Creative strategist skilled in content personalization for high-value real estate audiences.

Excellent communication for stakeholder alignment and cross-functional collaboration.

Technology & Tools Requirements (Current Industry Trends)

Hands-on or working knowledge across the following proptech and martech categories is

required:

Real Estate CRM & MarTech: Salesforce Real Estate Cloud, HubSpot, or Zoho for lead

scoring, pipeline automation, and nurture workflows.

Paid Media & Analytics: Google Ads, Meta Ads Manager, GA4, Google Tag Manager,

programmatic/DSP platforms, and SEO tools

Conversational & WhatsApp Marketing: WhatsApp Business API tools and AI chatbots

for instant lead response and qualification.

Property Portal Management: Listing optimization and lead tracking on 99acres,

MagicBricks, and Housing.com.

AI & Automation: Experience with AI-driven personalization, predictive lead scoring,

generative AI for ad creative and content, and early adoption of agentic AI tools for

campaign optimization.

Compliance & Reporting: Familiarity with RERA-compliant ad disclosures (India) and

reporting/dashboard tools such as Looker Studio or Power BI.

Preferred Experience

Familiarity with Indian real estate market, including regulatory nuances for property

advertising.

Experience with international campaigns, MarTech stacks (HubSpot, Marketo), and AI

driven personalization at scale.

Prior experience running WhatsApp-led lead generation programs for real estate

developers.

Certifications: Google Analytics, Google Ads, Meta Blueprint, or equivalent

proptech/martech certifications.

Pay: Up to ₹1,600,000.00 per month

Work Location: In person