Performance Marketing Manager

Position Performance Marketing Manager (12 month fixed term)

Team Sales & Marketing

Manager Sales & Marketing Director

In a nutshell

This gig is all about leading the operational delivery of Virgin Active's Marketing function while driving measurable commercial performance. You'll lead integrated marketing campaigns across paid media, digital acquisition, CRM, website optimisation and product marketing while developing a high-performing marketing team. Combining strong commercial thinking with exceptional execution, you'll continually optimise marketing performance to maximise qualified lead generation, conversion and return on investment.

A day in the life

Develop and execute integrated marketing campaigns that drive qualified lead generation and membership growth.

Own Virgin Active's paid media strategy across digital channels, continually optimising campaign performance and return on ad spend.

Lead digital acquisition initiatives across search, social, display and emerging channels to maximise commercial outcomes.

Develop CRM, marketing automation and lead nurture programs that improve prospect engagement and conversion.

Optimise website performance, customer journeys and landing pages to maximise lead generation and conversion.

Manage the marketing calendar, ensuring campaigns are delivered on time, on budget and aligned to commercial priorities.

Lead external agencies and marketing partners to deliver exceptional creative, media and digital outcomes.

Analyse campaign performance, customer behaviour and marketing insights to continually improve effectiveness and marketing efficiency.

Ensure brand consistency across all marketing activities while supporting the implementation of Virgin Active's broader brand strategy.

Lead, coach and develop the Marketing Executive, Social Media Manager and Design Manager, creating a collaborative and high-performing team culture.

To land this gig… and your ongoing mindset

You have tertiary qualifications and 5+ years' experience leading performance marketing, digital marketing or growth marketing functions.

You have aligned experience. You have a proven track record delivering commercially successful campaigns across paid media, CRM, digital acquisition and website optimisation. You understand how to balance creativity with commercial performance and enjoy using data to improve marketing effectiveness.

You are people-focused. You build strong relationships across the business and create environments where teams collaborate to deliver outstanding campaigns.

You are self-assured. You communicate clearly, confidently interpret marketing performance and make informed recommendations that improve business outcomes.

You are driven. You're passionate about optimisation and continually challenge yourself and others to improve campaign performance and commercial return.

You have a can-do approach. You remain calm under pressure, adapt quickly to changing priorities and enjoy solving problems in a fast-paced environment.

What success looks like

Be Yourself – be who you really are

Go Together – work together as one team

Work Hard – jump in and get your hands dirty

Dream Big – reach for the sky

And the additional key result areas for you…

Employee Experience – Lead an engaged and capable marketing team that consistently delivers high-quality outcomes.

Member Experience – Deliver personalised, relevant marketing campaigns that strengthen engagement and improve conversion.

Financial Performance – Maximise qualified lead generation, website conversion, return on ad spend, marketing ROI and customer acquisition efficiency.

What we offer you

One of the world’s most recognised and exciting brands

A culture that’s all about changing people’s lives for the better through wellness

A free membership for you (and your buddy) to workout at our clubs

Discounted personal training

Special deals with our retail and service partners

Work/life balance with flexible options

Paid parental leave to spend time with your new little human

Regular personal and professional and development

Confidential 24-hour support via our employee assistance program

Standing desk? Got it. Wellness sitting ball? Got it. What more do you want, fresh fruit every day... Consider it done.

Fun. It’s part of our success. We prefer smiles to graphs. We like to be human rather than corporate.

Sign off

I’ve read and understand the requirements of this gig. I’ll carry out the position to the best of my ability and will chat with my manager if I don’t understand the expectations of me.

I’m also aware that this document is not intended to create any binding obligation on Virgin Active to provide me with the benefits described above. They may be varied during my employment.

Finally, I realise this job description will evolve based on emerging priorities and shifts in business needs and therefore will be updated from time to time.

Team member name: Signature: Date: