Digital Marketing Executive

We are seeking a results-oriented Digital Marketing Executive to manage and execute digital marketing campaigns for the USA market. The ideal candidate should have experience in D2C marketing, paid advertising, SEO, email marketing, and performance analysis, with a strong understanding of U.S. consumer behavior and digital trends.

Key ResponsibilitiesPerformance Marketing

Execute and optimize Meta (Facebook & Instagram) advertising campaigns targeting the U.S. market.

Support Google Ads campaigns, including Search, Display, Shopping, and Performance Max.

Monitor campaign performance and optimize for ROAS, CPA, CPC, CTR, and conversions.

Conduct A/B testing for creatives, landing pages, and ad copy.

SEO & Website Optimization

Perform keyword research focused on USA search trends.

Optimize website content, blogs, and landing pages for search engines.

Monitor website performance using Google Analytics and Search Console.

Coordinate with developers to improve website speed and user experience.

Content & Social Media

Coordinate with content creators and designers for campaign assets.

Support organic social media growth across Instagram, Facebook, YouTube, and LinkedIn.

Repurpose content for paid campaigns.

Marketplace & E-commerce

Support marketing initiatives for Shopify and other U.S. eCommerce channels.

Optimize product listings and landing pages for better conversions.

Coordinate with marketplace teams to improve online visibility.

Analytics & Reporting

Prepare weekly and monthly performance reports.

Analyze customer behavior using Google Analytics 4.

Identify growth opportunities based on campaign data.

Track marketing KPIs and recommend improvements.

Market Research

Research competitors in the U.S. health and wellness industry.

Monitor consumer trends and emerging digital marketing opportunities.

Stay updated with platform algorithm changes and advertising policies.

Required Skills

Meta Ads Manager

Google Ads

Google Analytics 4 (GA4)

Google Search Console

SEO (On-page & Off-page)

Shopify

Email Marketing Platforms (Klaviyo, Mailchimp, etc.)

Basic HTML/CSS (preferred)

Canva or Adobe Creative Suite

Microsoft Excel / Google Sheets

AI tools such as ChatGPT and Canva AI

Preferred Qualifications

Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

1–3years of digital marketing experience.

Experience managing campaigns for USA-based D2C or eCommerce brands.

Experience in health, wellness, nutraceutical, skincare, or FMCG industries is an advantage.

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Customer Acquisition Cost (CAC)

Website Traffic Growth

Conversion Rate

Revenue Generated

Email Open & Click Rates

Organic Search Rankings

Lead Generation

Customer Retention Rate

What We Offer

Opportunity to work on a fast-growing international D2C health & wellness brand.

Exposure to global digital marketing campaigns.

Professional learning and career growth.

Collaborative and innovation-driven work environment.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Paid sick time

Provident Fund

Work Location: In person