Analyst - BA Category Experience

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe's (India)

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers every week in the United States and Canada. With fiscal year 2021 sales of $96 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates.

Founded in 1946 and headquartered in Mooresville, North Carolina, Lowe's supports its hometown Charlotte region and the communities it serves through programs focused on safe, affordable housing and careers in the skilled trades.

For more information, visit: www.lowes.com

Lowe's India is the retail technology center for Lowe's Companies, Inc., based in Bengaluru, India. Established in 2014, Lowe's India focuses on technology and shared business services. The technology teams support e-commerce, mobile, infrastructure, and corporate systems that enable various functions such as supply chain, distribution, and corporate services. Starting with just over 20 associates, Lowe's India has grown to employ more than 3,000 associates.

Roles & Responsibilities

Core Responsibilities

The Business Analytics (BA) team comprises business intelligence and digital consulting professionals with expertise in e-commerce/online retail, focused on customer analytics and insights. The team leverages data analytics and industry research to enhance the customer experience on Lowes.com, one of the most critical drivers of online revenue growth.

As a Business Analyst, your day-to-day responsibilities will include:

Analytics & Reporting

Responsible for hands-on work across various stages of the data-driven consulting process, including pulling and aggregating data from multiple sources and supporting short-term and long-term category strategies with stakeholders.

Run reporting for projects and conduct site scrubs for search, browse, and left navigation experiences.

Collect, verify, analyze, and summarize data using digital analytics tools and platforms to derive insights and identify performance trends that improve user experience.

Understand the online and e-commerce business by analyzing customer data such as onsite behavior, product preferences, and qualitative feedback.

Build dashboards, apply advanced analytics methods, and translate insights into business recommendations.

Create insight-based action plans to address identified opportunities across different categories, supporting the Global Navigation practice.

Maintain and distribute daily, weekly, and event-based reports.

Utilize programmatic, quantitative, mathematical, and statistical methods to identify patterns and relationships in large datasets and answer business intelligence questions.

Performance Tracking

Monitor AOP attainment daily, identify gaps, and proactively address potential misses.

Stakeholder Communication

Ensure transparent and clear communication with all stakeholders regarding timelines and deliverables.

Data-Driven Insights & Action Plans

Analyze customer data, including onsite behavior, product preferences, and qualitative feedback, and translate insights into actionable business recommendations.

Create and implement action plans to address identified opportunities at the category level.

Market Study & Competitive Intelligence

Conduct market studies to understand industry best practices and enhance digital customer experiences.

Hands-On Data Analysis

Aggregate data from various sources to derive insights and recommendations supporting both short-term and long-term category strategies.

Proficiency in Analytical Tools

Use tools such as Adobe Analytics and Medallia to derive business insights and support ad-hoc data analysis requests.

Cross-Functional Collaboration

Work effectively within a large global team and collaborate across functions to support enterprise-level initiatives.

Project Ownership

Take complete ownership of projects from initial analysis through implementation, ensuring all deliverables meet the highest standards of quality and accuracy.

Innovation

Identify opportunities to improve processes and drive operational efficiency.

Required Skill Set

Soft Skills

Communication

Problem Solving

Industry Trend Knowledge

Technical Skills

Excel

SQL

Python/R

Any Visualization Tool

Adobe Analytics / Google Analytics

Functional Skills

Data Analysis and Insight Generation

Research on Potential Opportunities

Retail Knowledge

E-commerce / Digital Analytics

Years of Experience

2+ years of relevant experience

Education Qualification

Required Minimum Qualifications

Bachelor's Degree in Engineering, Business, Marketing, Finance, or a related field.