Analyst Loyalty Ops

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe's

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

The Lowe's Loyalty Marketing Operations team is responsible for executing marketing strategies that drive member engagement and retention. The team configures, tests, and launches online and in-store promotions, manages the Associate Care Inbox and Reward Center, supports the Kids Workshop program, develops audience strategies for personalized campaigns, and delivers insights to optimize campaign performance and enhance the member experience.

Job Summary:

The Analyst, Loyalty Operations will work closely with the Loyalty Program & operations Management team and cross-functional partners to operationalize loyalty program strategies that drive frequency and retention among existing loyalty members. The Analyst will operate with a high level of responsibility in ensuring the program is running accurately and efficiently and will drive new and enhanced processes that accelerate and streamline core program experiences and promotions. Demonstrated experience supporting end-to-end business and/or loyalty operations in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

Roles & Responsibilities:

Support execution of Loyalty strategies, ensuring that projects and backend processes help drive program results and efficient operations

Handle end-to-end operations processes, from prioritizing member-related queries to maintaining program SLAs with internal and external stakeholders

Set up promotions and offers with accuracy leveraging loyalty platform tools and marketing capabilities

Partner closely with global Loyalty Program Managers, Brand Marketing, Technology Data Analytics to effectively execute and support program strategy

Develop and demonstrate subject matter expertise in the development and execution of promotions, coupons, and discounts

Partner with Loyalty technology and analytics teams to execute promotions and measure results

Support the implementation of operational product developments and enhancements and ensure quality check and excellence is maintained

Coordinate with IT support for technical troubleshooting, updating software, etc.

Identify process improvement opportunities, and develop and implement necessary solutions

Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action

Manage tasks, deliver results, and designate responsibilities across global and virtual teams

Establish strong working relationships with cross-functional peers

Manage the Associate Care support inbox and respond to associate inquiries related to the loyalty program.

Support testing, validation, and communication for loyalty program updates and initiatives as needed.

Years of Experience:

2-4 years of work experience marketing operations

Education Qualification & Certifications (optional)

Graduate or post graduate degree in Business Management, Marketing or Communications, Marketing, Digital, E-Commerce

Skill Set Required:

Key skills: Campaign management & execution, loyalty programs, e-commerce/online retail, retail operations, stakeholder management, communication skills, and advanced Excel (Pivot Tables, VLOOKUP, etc.).

Strong understanding of loyalty program mechanics, member engagement strategies, and program analytics Data-driven marketing experience

Experience in Business and/or Loyalty Operations; preferably in promotions management

Experience working in Agile cross-functional teams’ environment

Ability to assimilate information quickly and accurately

Effectively manages work with international partners

Ability to prioritize and manage multiple tasks

Detail-oriented & demonstrate organizational & analytical skills

Demonstrate professionalism and high sensitivity for confidentiality

Secondary Skills (desired)

Experience with loyalty programs or customer engagement campaigns

Advanced degree in marketing, analytics, or related field

Familiarity with data visualization tools (e.g. Tableau)

Experience with A/B testing and experimentation methodologies