Franchise Account Manager

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

To lead the commercial and operational follow-up of franchise stores in Mexico, ensuring alignment with company standards, retail processes and business objectives. This role partners closely with franchisees and internal cross-functional teams to improve store performance, profitability, productivity, consumer experience and brand execution across the assigned franchise store portfolio.

KEY RESPONSIBILITIES:

Lead the commercial and operational follow-up of franchise stores in Mexico, ensuring delivery of sales, profitability, productivity, comp growth and key retail KPIs against business plans and budgets.

Act as the main point of contact for franchise partners, providing clear guidance, accountability, efficiency and simplicity to support the successful execution of the franchise business model.

Partner with franchisees to identify business opportunities, risks and action plans that improve sell-out, store productivity, profitability and consumer experience.

Monitor store performance through regular business reviews, KPI analysis and store visits, translating insights into clear action plans with franchise partners and store teams.

Ensure consistent execution of brand standards, retail operations, visual merchandising, in-store marketing activations, service standards and company policies across the assigned franchise store portfolio

Support franchise partners in strengthening store operating rhythms, staff productivity, training routines and consumer engagement initiatives to improve commercial results and retail excellence.

Coordinate with internal cross-functional teams, including Retail Operations, Visual Merchandising, Merchandising, Planning, Finance, Legal, HR, Training and Store Development, to support franchise operations and business priorities

Evaluate franchise partner organization capabilities and provide recommendations to improve store execution, key staff recruitment, operational discipline and compliance with global and local policies and procedures.

Support new store openings, remodels, closures or business transformation initiatives related to the franchise channel in Mexico, when applicable.

Identify, document and share best practices across the franchise store portfolio to replicate successful initiatives and drive continuous improvement.

KEY RELATIONSHIPS:

Franchise partners and franchisee leadership teams

Franchise Store Managers and store teams

DTC / Retail Operations

Visual Merchandising

Merchandising, Planning and Buying

Finance

Legal

Human Resources

Training / Retail Excellence

Store Development / Real Estate, when applicable

KNOWLEDGE SKILLS AND ABILITIES

:

Strong retail business acumen and solid understanding of store operations, franchise models and retail KPIs.

Ability to manage, influence and build trusted relationships with external franchise partners and internal stakeholders.

Strong analytical skills with the ability to translate data, performance trends and business insights into clear action plans.

Excellent communication, negotiation, problem-solving and stakeholder management skills.

Ability to work cross-functionally in a matrix organization and manage priorities in a fast-paced retail environment

Consumer-centric mindset, strong execution discipline and focus on continuous improvement.

Proficiency in business tools and reporting systems such as Microsoft Excel, PowerPoint, Power BI and retail performance dashboards.

Fluent Spanish and intermediate to advanced English.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

University degree in Business Administration, Marketing, Retail Management, Commercial areas or a related field

Minimum of 5 years of experience in retail operations, franchise management, account management, commercial roles or related positions

Experience managing external business partners or franchise business models is preferred.

Strong understanding of retail KPIs, store operations, commercial planning and operational execution.

English proficiency preferred or required according to business scope.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Franchise Account Manager

BRAND:

LOCATION:

Mexico City

TEAM:

Sales

STATE:

Ciud

COUNTRY/REGION:

MX

CONTRACT TYPE:

Full time

NUMBER:

546804

DATE:

Jul 9, 2026