UI/UX Designer-Marketing and Content Analytics

Job Title: Lead UI/UX Designer – Marketing & Content Analytics

Experience: 7+ Years Employment Type: Full-Time

About the Role

We are seeking an experienced Lead UI/UX Designer to drive the design of intuitive, data-driven experiences for marketing and content analytics platforms. The ideal candidate will have a strong background in UX strategy, dashboard design, and front-end technologies, with the ability to transform complex analytical data into user-friendly interfaces. You will collaborate with product managers, marketers, analysts, and engineering teams to deliver engaging, scalable, and high-performance digital experiences.

Key ResponsibilitiesUX Strategy & Experience Design

Lead the end-to-end UX design process, from discovery to final implementation.

Define user journeys, information architecture, wireframes, prototypes, and interaction flows.

Ensure seamless user experiences across desktop and mobile applications.

Data Visualization & Analytics Experience

Convert complex datasets into intuitive and visually engaging dashboards.

Design user experiences that enable marketers and analysts to quickly identify trends and insights.

Optimize layouts for KPI tracking, campaign performance, reporting, and decision-making.

Collaborate with data teams to improve storytelling through visualization and interaction design.

User Research & Usability

Conduct user interviews, usability testing, and stakeholder workshops.

Analyze user behavior and feedback to identify usability improvements.

Design solutions aligned with marketing workflows, customer journeys, and conversion goals.

Continuously improve product usability, engagement, and adoption.

Design Systems & UI Consistency

Create, maintain, and evolve scalable design systems and component libraries.

Develop reusable UI patterns and style guides.

Ensure consistency across multiple products and platforms.

Advocate accessibility, usability, and responsive design best practices.

Front-End Collaboration

Work closely with front-end developers to ensure pixel-perfect implementation.

Translate Figma designs into scalable, maintainable front-end solutions.

Support implementation using modern JavaScript frameworks and component-based architecture.

Review implemented designs to ensure consistency with UX specifications.

Required Skills & Qualifications

Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field.

7+ years of experience in UI/UX design with a strong portfolio showcasing analytics dashboards or enterprise applications.

Strong proficiency in JavaScript (ES6+) and TypeScript.

Hands-on experience with React.js or Vue.js using component-based architecture and state management.

Expertise in Next.js, including Server-Side Rendering (SSR), Static Site Generation (SSG), and performance optimization.

Advanced knowledge of HTML5, CSS3, responsive design, and modern styling approaches such as Tailwind CSS, Styled Components, or Emotion.

Expert-level proficiency in Figma for wireframing, prototyping, and design systems.

Strong understanding of usability principles, accessibility (WCAG), interaction design, and visual hierarchy.

Experience designing dashboards, reporting tools, analytics platforms, or data-intensive applications.

Ability to convert complex business and analytical requirements into intuitive user experiences.

Excellent communication, collaboration, and stakeholder management skills.

Preferred Qualifications

Experience with marketing technology (MarTech), digital analytics, or content management platforms.

Knowledge of Google Analytics, Adobe Analytics, Power BI, Tableau, or similar analytics tools.

Familiarity with design tokens and scalable design systems.

Understanding of SEO principles and performance optimization for web applications.

Experience working in Agile/Scrum development environments.

What We Offer

Opportunity to lead UX initiatives for enterprise-scale products.

Collaborative and innovation-driven work environment.

Exposure to modern design systems, analytics platforms, and emerging technologies.

Career growth and leadership opportunities.

Competitive salary and comprehensive benefits package.

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)