Social Media Manager (D2C Fashion Brand)

Own and execute the social media strategy across Instagram, Facebook, YouTube, Pinterest, and LinkedIn.

Plan and manage monthly content calendars aligned with marketing campaigns and product launches.

Coordinate with photographers, videographers, graphic designers, and content creators to produce high-quality content.

Write compelling captions, scripts, and creative briefs.

Plan and execute influencer marketing campaigns and creator collaborations.

Monitor trends, reels, memes, and viral content to keep the brand relevant.

Manage community engagement by responding to comments and messages.

Track and analyze performance metrics such as reach, engagement, follower growth, CTR, and conversions.

Work closely with the performance marketing team to create high-converting ad creatives.

Ensure brand consistency across all social platforms.

2–5 years of experience managing social media for a D2C fashion, apparel, beauty, or lifestyle brand.

Strong understanding of Instagram growth, Reels, and short-form video content.

Experience with influencer marketing and creator management.

Knowledge of Meta Business Suite, Canva, and social media analytics tools.

* Excellent copywriting and communication skills.

Experience working with Shopify-based D2C brands.

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

Salary is Up to 45k take home interested can apply: yes

Need to have experience managing social media for a D2C fashion, apparel, beauty, or lifestyle brand : yes

Experience with influencer marketing and creator management : yes

Knowledge of Meta Business Suite, Canva, and social media analytics tools: yes

Experience working with Shopify-based D2C brands : yes

Own and execute the social media strategy across Instagram, Facebook, YouTube, Pinterest, and LinkedIn: yes

Experience:

Social Media Manager (D2C Fashion Brand): 3 years (Preferred)

Work Location: In person