Marketing Manager

Marketing Manager

Department : Marketing

Job Summary

The Marketing Manager is responsible for planning, executing, and monitoring marketing strategies to increase brand awareness, generate leads, drive sales, and strengthen customer relationships. The role requires strong leadership, strategic thinking, and the ability to manage both digital and offline marketing initiatives.

Key ResponsibilitiesMarketing Strategy

Develop and implement annual and monthly marketing plans.

Create campaigns to achieve sales and business growth objectives.

Monitor market trends, competitor activities, and customer preferences.

Identify new business opportunities and market segments.

Brand Management

Maintain and strengthen the company's brand identity.

Ensure consistency in branding across all marketing channels.

Plan promotional campaigns, product launches, and seasonal offers.

Sales Support

Work closely with the sales team to generate quality leads.

Develop promotional materials, brochures, catalogues, and presentations.

Support dealers, distributors, and retail partners with marketing initiatives.

Reporting

Prepare weekly and monthly marketing performance reports.

Track KPIs such as lead generation, customer acquisition, conversion rates, website traffic, and campaign ROI.

Present marketing insights and recommendations to management.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

MBA in Marketing is preferred.

Experience

2-3 years of marketing experience.

Minimum 2–3 years in a managerial role.

Experience in FMCG, Cosmetics, Retail, or Consumer Products is preferred.

Required Skills

Strategic marketing planning

Digital marketing expertise

Brand management

Market research and analysis

Budget management

Leadership and team management

Excellent communication and presentation skills

Strong analytical and problem-solving abilities

Key Performance Indicators (KPIs)

Sales growth through marketing initiatives

Lead generation targets

Brand awareness and engagement

Customer retention and loyalty

Marketing budget utilization

Working Conditions

Full-time position.

Willingness to travel for business meetings, exhibitions, and promotional events.

I

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person