User Acquisition Manager

Own end-to-end user acquisition strategy across paid and organic channels

Plan, execute, and optimize campaigns on Google Ads (Search & UAC), Meta Ads, Apple Search Ads, and retargeting platforms

Build monthly and quarterly growth plans aligned with business objectives

Identify high-performing geographies, industries, and customer segments

Define and optimize the user acquisition funnel (Install Signup Trial Paid Conversion)

Collaborate with SEO and Content teams to drive organic traffic and improve landing page conversions

Run A/B tests on ad creatives, landing pages, audiences, bidding strategies, and campaign messaging

Monitor campaign performance and optimize CAC, CPI, ROAS, and conversion rates

Build and maintain performance dashboards using GA4, Firebase, Mixpanel, and other analytics tools

Collaborate with Product, Design, Content, Sales, and Support teams to improve user acquisition and onboarding

Conduct competitor analysis and identify new growth opportunities and acquisition channels

Stay updated with the latest trends in user acquisition, digital marketing, and ASO

Requirements

5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing

Strong hands-on experience with Google Ads, Meta Ads Manager, and Apple Search Ads

Experience in App Store Optimization (ASO) and mobile app growth

Strong understanding of acquisition funnels, SaaS metrics, and customer lifecycle

Proficiency in analytics tools such as GA4, Firebase, Mixpanel, and Excel/Google Sheets

Experience with A/B testing, campaign optimization, and conversion rate optimization

Strong analytical mindset with the ability to make data-driven decisions

Excellent collaboration and communication skills to work cross-functionally