Global Segment Manager – Customer Segments & Strategic Marketing (f/m/d)
Skills
About the role
BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.
For our Group Sales & Marketing function, we are looking for a Global Customer Segment Manager – Strategic Marketing (f/m/d). In this role, you will work as part of our Strategic Marketing and Segment Management team, focusing on customer and market segments across Mobility, Construction and Industry. You will translate market, customer and competitor insights into segment strategies, go-to-market priorities, application roadmaps and sales enablement input.
YOUR TASKS
Define global strategy for dedicated market segments
Enable and drive profitable growth of respective market segments
Own omni-channel go-to-market strategy, target groups and value proposition for assigned market segments
Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations
Represent the market segment globally as expert within the matrix organization, towards management and cross-functional stakeholders
Act as ambassador for the market segment, related customer groups and salesforce
Define and drive growth plans; align growth initiatives across functions and with local counterparts
Guide and steer local Segment Experts across Europe
Monitor and support local execution of go-to-market strategies and steer KPIs on financial and strategic progress
Ensure consistency between sales budgets, strategic priorities and go-to-market activities
YOUR PROFILE
Successfully completed university studies (Diploma/Master’s degree)
Several years of experience in strategy, marketing or commercial steering/controlling
Experience in an international environment
Several years of project management and/or leadership experience in complex organizational structures
Sound experience and ideally a network within the construction and/or automotive aftermarket industry
B2B sales understanding and customer-centric mindset
Strong problem-solving capabilities in a structurally changing environment
Very good analytical, presentation, communication and persuasion skills, combined with commitment and flexibility
Team-oriented personality with the ability to challenge, align and drive change in complex organizations
Entrepreneurial mindset and hands-on mentality
Fluent German and English skills, written and spoken
WHY BERNER?
Job bike leasing (JobRad)
Commuting allowance
Wellpass membership & corporate benefits
Company pension scheme
Opportunities for further training
Technically modern equipped workplace
Free beverages and fresh fruit at the workplace
Company restaurant in Künzelsau or meal vouchers in Cologne
Attractive conditions for our products in the BERNER online shop
Please submit your application via our online form, including your availability and salary expectations.
The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is:
“We are pushing the limits of the possible for the shapers of a better tomorrow.”
With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.
Join our team and shape the future with us!
The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more. Together, we push our own limits and contribute to shape a better tomorrow.
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