Business Director – Moshi (Carwow Creative Agency)

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.

Role Overview

The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners.

This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners.

The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.

Key Responsibilities

1. Commercial Ownership & Revenue Growth

Own Moshi’s revenue performance and growth trajectory across all markets

Identify and unlock new revenue opportunities across:

Creative campaigns

Always-on content

Product launches

Strategic content partnerships

Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity

Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships

Build clear commercial frameworks (pricing, packaging, margin discipline)

2. OEM Client Leadership

Own senior relationships with OEM marketing stakeholders across key accounts

Position Moshi as a strategic creative partner, not a production vendor

Lead:

Brief development

Creative solutioning

Proposal creation

Pitch presentations

Translate OEM business objectives into effective creative and content strategies

Ensure high levels of client satisfaction, retention and upsell

3. Pipeline Development & Business Development

Build and manage a robust Moshi pipeline across all markets

Work closely with Carwow commercial teams (UK, Germany, Spain) to:

Identify opportunities within existing OEM partnerships

Introduce Moshi into early-stage commercial conversations

Lead proactive outreach and proposal development

Convert:

One-off campaigns repeat engagements

Repeat engagements strategic retainers / partnerships

4. Operational Structure & Delivery Oversight

Establish scalable delivery processes to support Moshi growth

Improve:

Resource planning and utilisation

Project workflow and timelines

Cross-market coordination

Work closely with creative and production teams to:

Ensure high-quality output

Maintain delivery efficiency

Protect margins

Introduce clear reporting on project performance (delivery, profitability, client outcomes)

5. Team Leadership & Capability Building

Lead and develop Moshi’s client services and delivery teams

Define a clear operating structure aligned to growth ambitions

Build capability across:

Client servicing

Commercial thinking

Creative strategy

Foster a high-performance culture focused on:

Accountability

Quality

Commercial outcomes

Key Success Metrics

Moshi revenue growth (YoY and vs target)

Contribution to overall Carwow OEM revenue

Pipeline value and conversion rates

Client retention and expansion (share of wallet)

Project profitability and margin improvement

Delivery performance (on time, on budget, quality)

Skills & Experience

Significant experience in a senior commercial or client leadership role within a creative/media/agency environment

Proven track record of driving revenue growth and managing senior client relationships

Strong understanding of:

Brand and performance marketing

Content and creative production

Automotive / OEM marketing (preferred)

Experience building pipelines, leading pitches and converting strategic partnerships

Strong commercial acumen with ability to balance creativity and profitability

Experience working across multiple markets and cross-functional teams

Personal Attributes

Commercially driven and outcome-focused

Credible at senior OEM stakeholder level

Strategic thinker with hands-on execution capability

Strong communicator and storyteller

Able to operate in a fast-paced, scaling environment

High ownership mentality with a bias for action

INTERVIEW PROCESS

30-minute virtual Introductory call with our Talent team

45-minute virtual Hiring Manager interview

Take-home exercise, followed by a 1.5-hour onsite interview

Virtual Values interview with key senior stakeholders

WHAT’S IN IT FOR YOU

Competitive comp package

28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!

Employee-friendly share options

Pension scheme via Royal London - up to 5% company contribution

Vitality private healthcare insurance

Life Assurance - 4x annual salary

Monthly coaching sessions with Spill - our mental wellbeing partner

Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

Bubble childcare support and discounted nanny fees for little ones

'Work from abroad for a month' annual scheme

Generous learning and development budget

£500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.