EVENT SALES MANAGER UK

What you'll bring to the team

Event Sales Manager UK

Location: Chessington World of Adventures or Thorpe Park Resort

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are looking for a commercially driven Event Sales Manager with a passion for events and client relationships to lead sales across our Merlin Venues UK portfolio.

In this senior role, you will be responsible for driving revenue growth, delivering against ambitious targets, and developing strong relationships with agencies, corporate clients and key partners. You will lead the creation and execution of proactive sales strategies, manage and grow key accounts, and maximise cross-selling and upselling opportunities across a diverse and unique venue portfolio.

You will take ownership of the UK sales pipeline, leading campaigns, activity planning, and performance tracking, while providing clear reporting, insights, and forecasting. Alongside this, you will play a key role in coaching and developing Sales Executives, ensuring a high-performing, commercially focused team with strong conversion and best-practice sales approaches.

With a strong focus on operational excellence, you will champion effective CRM usage, maintain accurate data, and support seamless collaboration with operational teams to ensure outstanding event delivery. You will also stay close to market trends and competitor activity, aligning client needs with the most suitable venue solutions, while representing Merlin Venues UK at key industry events and networking opportunities.

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Qualifications & Experience

Minimum 5+ years’ experience in a sales role within the events, hospitality, or venue sector

Proven track record of delivering and exceeding revenue targets in an event sales environment

Experience managing and selling across multiple venues or a diverse portfolio

Demonstrated line management experience, with the ability to lead, coach, and develop high-performing sales teams

Strong key account management experience with corporate clients and agencies

Excellent commercial awareness with the ability to identify and maximise revenue opportunities

Confident in leading client pitches, negotiations, and high-value conversations

Strong organisational skills with experience managing pipelines, forecasts, and CRM systems

Effective communicator with strong relationship-building and stakeholder management skills

Benefits

A competitive annual salary

33 days holiday (including bank holidays)

‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!

Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service

Company bonus

Private pension scheme

40% discount online off LEGO

25% discount in our on-site retail shops and restaurants

Ongoing training and development opportunities

Plus, many more…

Pay Range

Competitive

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.