Product Marketing Manager

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Product Marketing Manager to join our team to lead messaging, go-to-market execution and consideration-level campaign activity across the Guardian's portfolio of paid products, including the Guardian App, Feast App, newspaper subscriptions and Guardian Weekly magazine.

About the role

Develop and maintain clear, compelling product messaging and audience propositions across the paid product portfolio

Continuously refine messaging based on performance data, audience insight and testing.

Create and manage detailed launch plans, timelines and deliverables.

Plan, brief and deliver consideration-level campaigns that build demand and support acquisition.

Ensure strong alignment with performance marketing activity to support conversion.

Work closely with Performance Marketing and Supporter Growth teams to ensure coordinated activity across the funnel.

Collaborate with Product, Editorial, Brand and Commercial teams to deliver joined-up campaigns.

About you

Experience in product marketing, campaign delivery or integrated marketing roles

Proven experience delivering go-to-market plans and marketing campaigns end-to-end

Strong skills in developing and applying messaging across different channels

Experience working closely with creative, media or performance marketing teams

A structured, detail-oriented approach with the ability to manage multiple projects simultaneously

Confidence working with data to inform decisions and improve performance

Experience in subscription or digital consumer products

Familiarity with app-based products and marketing

Understanding of full-funnel marketing, particularly the link between brand and performance

We actively encourage applications from groups traditionally underrepresented in the UK media

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Guardian News and Media is proud to be a London Living wage employer. The minimum salary for any full-time role within the organisation is £30,000 per annum. Salary ranges are dependent on skills and experience.

How to apply

To apply, please upload your latest CV and a cover letter which outlines why you'd love to take on this role, and why you're a great match for what we're looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. Thank you for bearing with us during the screening process.

The closing date for applications is Friday 24th July 2026

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact James on james.dyer@theguardian.com to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Learning and development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

We value honesty in your application.

AI generated content must not be presented as your own work. Please review our guidance on the use of AI in your application here.

Job Number

1248

Location

London, United Kingdom

Business Area

Marketing

Employment Type

Full time

Benefits

Holiday

30 days’ annual leave per annum with a holiday purchase scheme (for permanent or fixed-term contract employees based in the UK).

People policies

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees with IVF, menopause, baby loss and trans equality policies.

Learn hub

We invest in the growth and development of our colleagues. Our offering includes programmes, workshops, online resources and specialist training. There are dedicated areas for different departments giving you the resources you need, whatever your role.

Healthcare

We offer private healthcare for you and your family, as well as dental insurance.

Pension

Our pension scheme is generous; if you contribute 5%, we will contribute 8-12% (depending on your age). You are also entitled to life cover and income protection.