Head of Product & Performance Marketing

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Head of Product & Performance Marketing to lead on conversion-focused marketing across the Guardian's portfolio of paid products to join our team.

About the role

Lead product marketing strategy across the paid product portfolio, developing clear positioning, messaging and audience propositions for each product, ensuring strong value propositions and differentiated market positioning at a global scale.

Own go-to-market strategy for product launches, feature releases, proposition developments and major commercial campaigns.

Lead messaging strategy across launches and campaigns, ensuring consistency and impact across channels.

Lead acquisition-focused paid marketing activities including social, search, app marketing that support ambitious subscriber and revenue growth goals.

Drive a culture of experimentation and testing to improve acquisition effectiveness and marketing efficiency.

Build and lead a high-performing product and performance marketing function encouraging intelligent use of research and data to inform briefs and campaign planning

Act as a strategic partner to senior stakeholders, bringing audience and market insight into decision-making.

Work closely with Regional leadership teams to ensure strategies and programs are widely understood and adapted for local needs

About you

Significant senior-level experience in product marketing, performance marketing or acquisition-led consumer marketing.

Proven success leading go-to-market strategies including messaging development and leadership

Deep expertise in paid acquisition channels, including paid social, search and app marketing.

Strong commercial and analytical instincts, with experience delivering against acquisition and revenue targets.

Experience working with subscription, membership or digital consumer products.

Strong understanding of brand-building and performance marketing, and how the two work together to drive growth.

Experience in publishing, media

Mobile app marketing expertise.

We actively encourage applications from groups traditionally underrepresented in the UK media

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Guardian News and Media is proud to be a London Living wage employer. The minimum salary for any full-time role within the organisation is £30,000 per annum. Salary ranges are dependent on skills and experience.

How to apply

To apply, please upload your latest CV and a cover letter which outlines why you'd love to take on this role, and why you're a great match for what we're looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. Thank you for bearing with us during the screening process.

The closing date for applications is Friday 24th July 2026

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact James Dyer on James.Dyer@theguardian.com to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Learning and development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

We value honesty in your application.

AI generated content must not be presented as your own work. Please review our guidance on the use of AI in your application here.

Job Number

1253

Location

London, United Kingdom

Business Area

Marketing

Employment Type

Full time

Benefits

Holiday

30 days’ annual leave per annum with a holiday purchase scheme (for permanent or fixed-term contract employees based in the UK).

People policies

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees with IVF, menopause, baby loss and trans equality policies.

Learn hub

We invest in the growth and development of our colleagues. Our offering includes programmes, workshops, online resources and specialist training. There are dedicated areas for different departments giving you the resources you need, whatever your role.

Healthcare

We offer private healthcare for you and your family, as well as dental insurance.

Pension

Our pension scheme is generous; if you contribute 5%, we will contribute 8-12% (depending on your age). You are also entitled to life cover and income protection.