Marketing: Founding GTM Strategy - ONSITE

Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing.

You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

What You'll Do

Own the product launch process and narrative for new features — translating technical capabilities into clear customer value

Create sales enablement materials including demo scripts, case studies, and objection handling frameworks

Build and maintain market narrative and positioning through customer research and persona development

Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy

In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing

Key Requirements

2–3 years in consulting, IB, or strategy and operations at a high-growth startup

Experience in a high-output, analytically demanding environment

Exceptional written communication skills — complex ideas expressed clearly and concisely

Experience building decks and conducting market research

Experience working closely with sales teams on enablement

Analytical comfort with CRM and sales tool data preferred

Prior experience in a growth role preferred

High ownership mindset — thrives in ambiguity and figures things out independently