Fashion Communications Coordinator Temporary

To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function

Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand

Location: Madrid

Key Responsabilities

Support the execution of the global brand PR Strategy in Spain and Portugal, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark

Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners

Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners

Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand

Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage

Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases

Be highly proficient at pitching brand campaigns to online press, print and influencers

Work with and develop the PR skills of the PR Assistants, ensuring the smooth running of sample and image management, the press office, showroom and store appointments

With cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brand

Work closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner

Support the senior PR management team on international projects, new store opening and new business development

Knowledge, skills experience:

Fashion PR experience in fashion / retailing

Knowledge of MS Word, Excel, Outlook and Photoshop are essential

Upper Intermediate English level.

Demonstrate strong interpersonal and communication skills

Attention to detail and accuracy are essential

Excellent communication skills both written and verbal

Ability to use own initiative

Be proactive and assertive reacting to key business requirements in a timely manner

A fashion forward, commercially aware and social savvy individual with a creative eye

Have a thorough knowledge of the fashion business, public relations, marketing and social media

Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment

A flexible approach to work and be capable of handling multiple priorities in a fast-paced environment

We want a vivacious confident individual who possesses a can-do attitude to join our close-knit team

Creative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in place

Analytical and strategic thinker

Media and influencer relationships

Fecha fin de publicación interna: 19/07/2026

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REQ ID: JR-10861