VP, Digital PM Lead Analyst

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Job Overview

VP, Digital Product Manager – Acquisitions (C13)

This strategic digital product management role sits within the Acquisitions team in the Digital & Customer Experience (DCX) organization for U.S. Consumer Cards. The team’s mission is to drive customer growth through best-in-class, data-driven acquisition experiences, spanning prospecting, application, approval, and onboarding journeys.

We are seeking a high-performing product manager who can define the future vision of acquisitions in an increasingly AI-driven landscape, while also executing with rigor. This individual will bring a strong combination of strategic thinking, storytelling, and operational excellence to deliver measurable business impact.

The ideal candidate is comfortable influencing without authority, shaping direction, and diving deep into execution when needed.

Key Responsibilities

Product Strategy & Vision

Define and shape the forward-looking vision and strategy for digital acquisitions, incorporating emerging capabilities such as AI, personalization, and automation

Identify opportunities to transform acquisition journeys and unlock new sources of customer growth

Translate strategy into a clear, prioritized product roadmap

Storytelling & Influence

Develop clear, compelling narratives that articulate the value of acquisitions initiatives to senior leaders and cross-functional partners

Present product features and strategies with the right balance of detail for senior product/technology audiences and clarity for non-technical stakeholders

Influence decision-making across Product, Marketing, Risk, Technology, and Operations

Execution & Product Delivery

Drive execution of key acquisition initiatives, ensuring high-quality and timely delivery of features

Partner closely with engineering and scrum teams to guide effective Agile execution

Demonstrate strong proficiency in Jira (or similar Agile tools) to manage backlogs, track progress, and ensure transparency across teams

Maintain strong ownership of delivery outcomes and step in to resolve critical issues, including production incidents, when necessary

Product Leadership & Team Enablement

Provide guidance and informal leadership to junior product managers, helping them effectively manage backlogs, run scrum ceremonies, and deliver value

Share best practices to strengthen overall product management discipline and execution quality across the team

Stakeholder & Partner Management

Build and manage relationships with key business stakeholders and partner teams

Drive alignment across cross-functional teams and manage competing priorities

Make informed trade-off decisions that balance customer experience, business value, and technical feasibility

Data, Metrics & Performance Management

Define and monitor key acquisition KPIs (e.g., funnel conversion, application completion, approval rates, customer growth)

Use data and insights to continuously optimize performance and inform product decisions

Maintain strong focus on measurement, experimentation, and outcomes

Risk, Controls & Operational Excellence

Demonstrate a strong understanding of risk, controls, and operational resilience

Ensure adherence to regulatory requirements, internal policies, and Citi’s control framework

Proactively identify and mitigate risks, particularly in technology implementations

Exercise sound judgment on when to escalate or intervene, especially in high-impact or production scenarios

Qualifications

6–10 years of experience in digital product management, acquisitions, growth, or related roles

Proven ability to define product strategy and drive execution

Strong communication and influencing skills, with the ability to tailor messaging across audiences

Experience working in cross-functional environments without direct authority

Solid understanding of Agile product development and delivery processes, including hands-on experience with tools such as Jira

Strong analytical mindset with a focus on metrics, performance, and continuous improvement

Ability to operate effectively at both strategic and tactical levels

Preferred Experience

Experience in financial services or other highly regulated industries

Experience optimizing digital acquisition funnels and customer journeys

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Product Management and Development

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Job Family:

Digital Product Management

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$138,720.00 - $208,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Jul 15, 2026

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