Marketing Data Analyst
Skills
About the role
Responsibilities:
Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing .
Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
Excellent communication and presentation skills for interacting with all levels of leadership.
Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical
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Equal Employment Opportunities at First Advantage
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