Marketing Analytics Manager

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

About the Role

We are seeking a Manager of Marketing Analytics who can both build the analytical engine behind marketing performance and craft the narrative that drives executive decisions.

This role sits at the intersection of strategy, analytics design, and executive communication. You will own the development of scalable measurement frameworks, performance dashboards, and forecasting models, and AI-enabled marketing insights - while ensuring insights are delivered in clear, persuasive stories that drive growth decisions.

You will partner closely with Marketing, RevOps, Finance, Analytics Engineering, and Data Science teams to elevate marketing analytical maturity and unlock new growth opportunities through AI.

Executive Storytelling & Strategic Narrative

Translate complex performance analyses into clear, compelling executive narratives

Connect marketing activity directly to pipeline, revenue, customer acquisition, and long-term growth

Frame insights around trade-offs, risk, and investment implications

Manage the storytelling for QBRs, board-ready materials, and annual planning cycles

Move discussions from “what happened” to “why it matters” and “what we should do next.”

Simplify ambiguity and conflicting signals into structured, persuasive recommendations

Analytics Frameworks & Measurement Strategy

Define and evolve the marketing measurement framework across BDRs, demand generation, digital and field marketing

Establish KPI definitions and performance benchmarks aligned to business outcomes

Lead attribution modeling and full-funnel performance analysis

Develop ROI and contribution models that clearly articulate marketing’s impact

Identify leading indicators that predict pipeline and revenue performance

Dashboard Development & Insight Delivery

Own the vision and design of marketing dashboards used by executives and functional leaders

Elevate dashboards from static reporting tools to dynamic performance management systems

Continuously refine visualization standards and storytelling best practices.

Analytics Engineering Partnership

Partner with IT and Sales Ops teams to define data requirements and ensure reliable source-of-truth datasets

Provide input on data model design to support attribution, funnel analysis, and forecasting needs

Ensure alignment between business logic and technical implementation

Validate data accuracy and measurement consistency across systems

Drive continuous improvement in data quality and reporting automation

Marketing AI Use Cases & Innovation

Identify and implement AI-driven opportunities to improve marketing performance and decision-making

Leverage predictive modeling to forecast pipeline, revenue, and campaign performance

Use AI-driven attribution and media mix modeling to optimize channel investment

Partner with teams to deploy generative AI for content performance analysis and campaign optimization

Evaluate emerging AI tools and vendors to enhance marketing analytics capabilities

Qualifications

5+ years in marketing analytics, business analytics, or growth strategy

Strong expertise in SQL, attribution, funnel analytics, forecasting, and ROI modeling

Proficiency in Analytics Visualization, Business Intelligent Apps (e.g. Power BI and Tableau), Excel (Power Pivots, Macros, Modeling), and PowerPoint Experience partnering with analytics engineering or data teams on data modeling and reporting infrastructure

Demonstrated ability to influence executive stakeholders through data-driven storytelling. Exceptional written and verbal communication skills

What Success Looks Like

Executives have clear, consistent visibility into marketing’s impact on revenue.

Dashboards are trusted, widely adopted, and decision-enabling.

Planning and investment decisions are grounded in structured, data-backed narratives.

Marketing performance conversations are proactive and strategic.

The analytics function is viewed as both technically credible and strategically influential.

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

Competitive compensation

Comprehensive benefits

Career success on your terms

Flexible work environment

Annual wellness and community outreach days

Always on recognition for your contributions

Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

How to Apply

Interested? Submit your application along with any supporting information- we can’t wait to hear from you!