Field Marketing Manager

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

Field Marketing Manager

About OpenText

OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way—through Information Management.

OpenText (founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset—information. Originating from a collaboration to digitize the Oxford English Dictionary, OpenText has grown into a global leader in information management. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies. A wide breadth of offerings uniquely positions OpenText to help customers unlock the value of that information using Al, cloud, and security innovations.

For more information about OpenText (NASDAQ/TSX: OTEX), visitwww.opentext.com.

The Role:

As a Field Marketing Manager, you will be responsible for driving demand as measured in pipeline and revenue. You will plan and execute regional marketing campaigns that leverage a combination of in-person and virtual events (3rd party and OpenText), digital channels, partners and client success stories.

You will work closely with teams across Global Campaigns, Multiple Business Units Product Marketing, Account Development, Direct Sales, Solutions Consultants and Channels& Alliances teams to ensure campaigns are well integrated and meeting the pipeline needs of the business.

You are great at:

Having a strong focus on in-market execution and yet thinking/acting strategically to support long-term growth of the business

Owning and leading regional campaign planning, development and execution

Delivering campaigns that meet pipeline build targets in terms of both $value and #volume

Providing analysis on marketing campaign performance and optimizing/growing results based on the numbers and its impact to over pipeline health of the business

Liaising with Account Development ( also called BDRs, SDRs, LDRs in the industry) to evaluate campaign results, pass marketing leads from campaigns for them to qualify and nurture, and ensure a maximum return on investment

Leveraging global digital campaigns and providing regional feedback/requirements back to global campaign teams

Planning and executing owned customer events or sponsored 3rd Party events.

Driving integration of partner activities within campaigns as needed.

Representing regional marketing& working closely with business stakeholders to ensure strong sales and marketing alignment. Communicating with all business stakeholders and managing key relationships across sales, pre-sales, global campaign teams, product marketing and communications

What it takes:

This position requires a Bachelor’s degree and at least 5-8 years of experience focused on campaign management, partner, online and event marketing.

Strong understanding of effective B2B demand generation tactics

Regional event planning and execution

Good understanding of the enterprise software market

Ability to work well independently and within a team

MS-Office (PowerPoint, Excel), Application of AI tools to Marketing

Experience working with CRM systems (Eg: Salesforce.com) & Marketing Automation platforms (Eg : Eloqua, Swoogo)

Strong focus on providing results of campaigns and activities (building Sales Pipeline)

Strong understanding of Sales Management and knowledge which activities drive and convert into Opportunities (Revenue)

Strong analytical, problem-solving skills, attention to detail

Ability to effectively present/communicate ideas& plans to internal stakeholders and secure buy-in

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us athr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.