Brand Marketing Manager

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope → Your Role at Roots

We are looking for a Brand Marketing Manager who is inspired by our heritage, driven to deliver results the right way, and energized by bold thinking. In this role, you will lead and execute key elements of Roots’ global marketing strategy, bringing integrated campaigns to life across channels and markets. You will play a pivotal role in shaping how our brand shows up—ensuring every customer touchpoint is consistent, creative, and deeply connected to who we are.

Key Responsibilities → How You’ll Make an Impact

LEAD CAMPAIGN GO-TO-MARKET

Drive end-to-end campaign execution, developing detailed workbacks, timelines, and deliverables

Partner cross-functionally to ensure cohesive, on-brand campaign presentation across all channels

Act as the primary liaison across teams, ensuring alignment and clarity throughout execution

Review and approve campaign assets to ensure consistency and brand integrity

Lead executional relationships with external partners, vendors, and agencies

Maintain and optimize the marketing calendar, improving processes, timelines, and approvals

Champion a culture of accountability, ownership, and collaboration across teams

CONTRIBUTE TO CAMPAIGN & BRAND STRATEGY

Collaborate with the Director of Brand Marketing to develop insight-driven, compelling marketing briefs

Ensure strategies are grounded in data to drive performance, relevance, and continuous improvement

Support evolution of brand positioning, guidelines, and consumer segmentation using research and insights

Lead the brand’s presence in key cultural moments in partnership with PR, ensuring relevance and resonance

Develop “retailtainment” strategies to elevate in-store experiences and drive engagement and conversion

Own strategy and execution for key sale moments, including creative development and campaign rollout

Monitor brand and competitor performance to identify opportunities, risks, and optimizations

BUSINESS SUPPORT & STORYTELLING

Contribute to post-campaign analyses, capturing insights and learnings for future growth

Support development of presentations, decks, and tools that communicate brand strategy and performance

Assist with administrative and operational tasks to support team effectiveness

Qualifications & Experience → The Skills You Bring

Bachelor’s degree in Marketing or a related field, with 6-7+ years of experience in brand or campaign marketing (in-house or agency)

Strong strategic and critical thinking skills, with experience across brand strategy, campaign development, and execution

Proven project management and organizational skills, with the ability to manage multiple priorities and timelines

Experience leveraging consumer and sales data to inform strategy and decision-making

Deep understanding of consumer behavior, segmentation, and targeted marketing approaches

Passion for fashion, retail, and the outdoors is a strong asset

Collaborative mindset with the ability to influence cross-functional teams and external partners

Demonstrated leadership capability with a passion for developing and inspiring others

Balanced analytical and creative thinking

Excellent written and verbal communication skills

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.