Performance Marketing Manager - Paid Social & Creative Strategy (all genders)

Your role

As our Performance Marketing Manager (all genders) you will be a core engine of our new customer acquisition efforts. You will manage the day-to-day execution and creative optimization of our international Meta and TikTok campaigns, working in close collaboration with our experienced Performance Marketing team.

This is a hands-on opportunity to drive campaign excellence where performance metrics meet creative production. We are looking for a marketer who knows exactly what makes people stop scrolling, how to analyze video performance, and how to turn those insights into high-converting asset briefs to help scale our brand.

Execute & Optimize: Manage and optimize day-to-day, full-funnel campaigns on Meta and TikTok, with a primary focus on driving efficient new customer acquisition (CPA/ROAS)

Creative Strategy & Briefing: Act as the bridge between campaign data and asset production. You will analyze creative performance, identify trends (hooks, transitions, CTAs), and translate them into actionable briefs for creators and designers

Campaign Architecture: Maintain and build smart account structures, leveraging native platform features like Meta’s Advantage+ Shopping, TikTok Spark Ads, and Shopping Ads

Budget Management: Deploy and adjust campaign budgets across multiple international markets, making data-driven decisions to scale winning creatives

Testing & Learning: Support a continuous testing framework for both channels, staying on top of fast-paced native social trends and platform updates

Collaborative Reporting: Track daily performance metrics to understand trends, sharing insights with the broader growth team to coordinate our scaling efforts

Your profile

Experience: 2-4 years of hands-on experience in D2C e-commerce performance marketing, with a strong, practical track record in both Meta Ads and TikTok Ads Manager

Creative Eye: You have a deep understanding of social-first video content and a passion for turning native platform trends into measurable performance

Data-Informed: You enjoy diving into platform metrics (CTR, Watch Time, Hook Rates) to find the "why" behind creative performance and guide your next asset briefs

E-commerce Basics: Familiarity with managing product catalogues/feeds and the general dynamics of a fast-moving D2C business

Attribution Aware: You understand basic modern attribution challenges and are comfortable using platform data alongside tracking tools to evaluate performance

Languages: Fluency in both English and German is required; proficiency in another major European language (French, Spanish, Polish) is a strong plus

What we offer

An appealing discount on all of our products – from essential oils to vitamins & nutrients

We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

Inviting office spaces with access to plenty of organic teas and superfoods from around the world

We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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