New Commercialization Manager

Position: New Commercialization Manager

Location: Pune

The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region.

Key Responsibilities

Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product

Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio

Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts

Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments

Understand growers CTQs and key insights on the grower practices.

Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any

Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.

Train the New Commercialization assistant, market ignition executives & Teams

Assist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.

Timely submission of LPD reports & data analysis

Education & Skills:

Bachelors/Masters Degree in Agriculture

Experience –10 to 15 years’ experience in CP/pesticides management

Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)

Excellent verbal and written communication skills

Strong interpersonal skills, critical thinking and problem-solving skills

Strong project management, systems and technical, and time management skills

Solutions approach and Decision making