Marketing Operations Manager

Overview:

About Vista Equity Partners

Vista Equity Partners is a leading global investment firm focused exclusively on enterprise software, data, and technology-enabled businesses. With over $100B in assets under management and a portfolio of 90+ software product companies worldwide, Vista accelerates growth through operational excellence, shared expertise, and long-term partnership. In India, Vista’s presence continues to with 45+ portfolio companies employing more than 17,000 professionals across technology, product, customer success, and operations - reinforcing India’s strategic role as a hub of innovation and talent within the Vista ecosystem.

Through its Agentic AI Factory, Vista is embedding Generative AI across its global portfolio - enabling companies to integrate intelligent, responsible AI into products, operations, and decision-making. This initiative is strengthened through portfolio-wide learning programs, leadership workshops, and AI hackathons that foster innovation, build fluency, and accelerate practical AI adoption across teams.

About Xactly

Xactly, a Vista-backed organization since 2017, is a leader in Sales Performance Management Solutions. The Xactly Intelligent Revenue Platform helps businesses improve go-to-market outcomes through increased collaboration, greater efficiencies, and connecting data from all critical functions of the revenue lifecycle on a single platform. Born in the cloud almost 20 years ago, Xactly provides customers with extensive experience in solving the most challenging problems customers of all sizes face, backed by almost 20 years of proprietary data and award-winning AI.

Named among the best workplaces in the U.S. by Great Place to Work six times, honored on FORTUNE Magazine’s inaugural list of the 100 Best Workplaces for Millennials, and chosen as the “Market Leader in Incentive Compensation” by CRM magazine. We’re building a culture of success and are looking for motivated professionals to join us!

With Vista’s investment and strategic guidance, we combine the agility of a growth-stage company with the scale, stability, and career opportunities of a global technology network. Our teams are empowered to innovate, collaborate, and build meaningful solutions that drive measurable outcomes for customers worldwide.

Our Employee Value Proposition (EVP)

At Xactly, our people are our greatest advantage. Our Employee Value Proposition reflects what we stand for and the experience we create for every team member:

Purpose: to empower businesses to maximize company performance by transforming sales through their AI-powered Intelligent Revenue Platform, focusing on aligned incentive compensation, data-driven insights, and seamless revenue management for finance, sales, and revenue teams.

Growth: centered on "unleashing human potential" to elevate company performance and empowering employees to "achieve enduring success" through professional development, a supportive culture, and aligning individual goals with company objectives.

Culture: We’re passionate about cultivating a workplace environment that celebrates the uniqueness of each Xactlian. Diversity fuels our success and by embracing it, we empower our employees around the world to inspire change in the office and in the community.

Innovation: Xactly's innovation is centered on its AI-powered Intelligent Revenue Platform, which unifies sales performance management (SPM) and revenue intelligence using over two decades of proprietary pay and performance data. Recent innovations leverage artificial intelligence and agentic computing to streamline GTM operations and drive predictable growth.

Together, these pillars define what it means to work at Xactly - a place where you can do the most meaningful work of your career, supported by Vista’s global ecosystem. Vista’s ecosystem enables purposeful career mobility and sustained professional growth. Employees benefit from the ability to build diverse experiences, collaborate with high-performing peers across portfolio companies, and progress into new roles within a global network of leading enterprise software organizations. This shared talent environment strengthens capabilities, broadens perspective, and supports long-term career development across the Vista portfolio.

About the Role – Marketing Operations Manager

In this role, you will be part of a high-performing team that shapes the future of marketing technology infrastructure and operations. You will collaborate across teams, solve complex challenges, and contribute to delivering high-impact outcomes for customers and stakeholders.

As the primary execution engine behind our marketing systems, you will own campaign execution within our marketing automation platform and ensure data flows seamlessly between marketing and sales systems. You will leverage modern automation and AI productivity tools to streamline processes, improve data hygiene, and help us identify and target our next big revenue opportunities.

What You’ll Do

Marketing Automation Program Execution: Act as the primary hands-on manager for all marketing program setups. Build smart campaigns, manage automated nurture streams, handle list segmentation, and ensure proper multi-touch marketing attribution is captured for all marketing activities.

AI-Driven Optimization: Identify opportunities to weave AI utilities into day-to-day operations - such as utilizing AI for campaign testing, predictive segmentation, and drafting prompts to speed up campaign execution and data cleanup.

CRM Support for Marketing: Support marketing-related CRM needs by managing the synchronization between marketing and sales platforms, monitoring lead data integrity, and providing sales with the necessary context for follow-up.

Reporting & Analytics: Track marketing performance metrics and attribution models. Set up standard reports and dashboards within our CRM or BI tools to communicate campaign performance and ROI to stakeholders.

System Maintenance: Proactively monitor and troubleshoot technical glitches within the core marketing tech stack, ensuring standard workflows and integration triggers run smoothly.

What We’re Looking For

Must-Have Skills

Experience: 3–5 years of hands-on experience in Marketing Operations or a closely related systems role.

Marketing Automation Expertise: Deep, hands-on experience executing complex programs, utilizing tokens/templates, and building lifecycle routing logic within an enterprise-grade Marketing Automation Platform.

CRM & Data Familiarity: Understanding of CRM platforms from a marketing perspective, with experience managing lead-to-sales data flows and maintaining database hygiene.

AI Productivity & Automation: Experience using AI tools and basic automation platforms to streamline repetitive marketing ops tasks, build automated workflows, and improve operational efficiency.

Collaboration & Onboarding: Strong cross-functional collaboration skills, with a proven ability to clearly document automated workflows and help train marketing team members on new processes.

Adaptability: Ability to stay agile, pivot quickly when marketing priorities shift, and proactively learn new AI and automation functionalities.

Good-to-Have Skills

Familiarity with basic SQL queries or relational databases.

Prior experience working with enterprise integration platforms (iPaaS) to connect cloud applications.

Why Join Xactly

Joining Xactly means becoming part of a mission-driven team backed by Vista’s global network. You’ll work alongside industry leaders, access cross-portfolio development programs, and contribute to innovations that shape the future of enterprise software.

OUR VALUES: Customer Focus | Accountability | Respect | Excellence (CARE) are the keys to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.

Benefits And Perks

Paid Time Off (PTO)

Comprehensive Health and Accidental Insurance Coverage

Tuition Reimbursement

XactlyFit Gym/Fitness Program Reimbursement

Free snacks onsite (if you work in office)

Generous Employee Referral Program

Free Parking and Subsidized Bus Pass (a go-green initiative!)

Wellness program

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Be part of something bigger. Build your career with Xactly, powered by Vista.