Merchandising & Product Lifecycle Management Director

CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. We are industry leaders in trend forecasting and protecting what matters most - the community platform for creativity and self-expression.

We are expanding our global leadership team to appoint a strategic, data-driven Merchandising & Product Lifecycle Management Director. This pivotal role bridges the gap between commercial strategy and supply chain execution, drive global growth, maximize inventory efficiency, and scale our omni-channel ecosystem.

Core Responsibilities

Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while driving SKU productivity and minimizing cannibalization.

AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models to achieve industry-leading forecast accuracy across both component-level blanks and finished goods.

Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity.

Strategic Allocation & Replenishment: Direct the flow of goods across global Distribution Centers and sales channels; optimize stock positioning to support "hyper-growth" markets and ensure high-heat collaborations reach the customer with maximum efficiency.

Commercial Governance: Maintain full accountability for the global Open-to-Buy (OTB) framework; proactively manage sell-through velocity and inventory turn using AI-powered BI dashboards to maximize operational efficiency.

Requirements

Experience: >10 years in leading Merchandising, Category Management, Buying, or Commercial Planning for a global lifestyle, fashion, or high-growth D2C brand.

Global/ Regional experience - leads multiple markets.

Education: Bachelor's degree in Business, Merchandising, Supply Chain Management, or a related field.

Tech Savvy: Deep proficiency in global Enterprise Resource Planning (ERP) systems, advanced data visualization tools, and predictive AI/BI dashboard environments.

Communication: Exceptional ability to communicate assortment and commercial strategy across global channels, regional offices, and executive leadership teams.