Manager-Social Media (Zoya)

Job Requirements

Job Description: Social Media & Content Manager – ZOYA

We are looking for a culturally attuned, creatively driven Social Media &

Content Manager to own and elevate Zoya’s digital footprint and creative

asset production.

This is a high-impact role demanding a rare blend of luxury brand

sensibility, editorial taste, and data-informed thinking. Beyond managing Zoya's

social media channels, you will be the primary anchor for the brand’s visual

storytelling - overseeing the end-to-end content creation pipeline. From defining

the creative direction of Content Development Projects to leading on-set shoots and delivering final polished assets for our social, website, and product catalogs, you will serve as the premier visual and tonal guardian for the brand.

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KEY RESPONSIBILITIES

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1. SOCIAL MEDIA STRATEGY & PRESENCE MANAGEMENT

Own and manage Zoya's social media presence end-to-end across Instagram,

Facebook, Pinterest, YouTube, LinkedIn, and emerging luxury-forward platforms.

Develop and execute a cohesive social media strategy aligned with overall

brand campaigns, seasonal collection launches, boutique openings, and

cultural moments.

Maintain and evolve the brand's visual identity and tonal consistency across every touchpoint - ensuring each post reflects Zoya's luxury positioning.

Stay ahead of platform algorithm changes, feature rollouts, and format innovations to keep the brand's approach fresh yet on-brand.

2. CREATIVE CONTENT PRODUCTION & SHOOT MANAGEMENT

Anchor and define the strategic direction for all content creation

requirements

Proactively identify, onboard, and manage a network of external

creative talent, including photographers, videographers, creative directors,

stylists, prop designers, and models.

Lead and oversee pre-production, on-set execution, and post-production for

all brand shoots to ensure the timely delivery of high-end content pieces tailored for distinct touchpoints, including thematic content, Product Content, Digital & Web Content

3. CONTENT CALENDAR & COMMUNITY MANAGEMENT

Build, manage, and maintain a highly detailed monthly and quarterly content

calendar in close collaboration with internal creative, PR, retail, and

merchandising teams.

Work closely with the designated Social Media Agency to oversee the daily

production and publishing of high-quality social content - including static posts,

high-production Reels/short-form video, carousels, stories, and long-form

video features.

4. PERFORMANCE TRACKING & ANALYTICS

Define, monitor, and report on key social media performance indicators - including

organic reach, engagement rates, follower growth, share of voice etc.

Present polished monthly and campaign-level performance reports to senior

leadership, turning metrics into actionable creative and strategic recommendations.

5. TREND INTELLIGENCE & INNOVATION

Maintain a sharp pulse on global and domestic social media trends, emerging

platforms, cultural movements, art, design, and luxury industry shifts.

Constantly pitch fresh, boundary-pushing content concepts, interactive formats,

and experimental platform tactics to keep Zoya at the absolute forefront of

luxury digital storytelling.

Work Experience

3–5 years of dedicated experience in social media management and/or creative content

Production

A deep, intuitive, and uncompromising understanding of luxury brand aesthetics

Experience directing shoots, briefing creative teams, managing

production budgets, and collaborating directly with photographers and stylists.

Strong understanding of social media trends, platform dynamics, native content

formats, and high-net-worth (HNW) audience behaviors across Instagram, YouTube,

Pinterest, and LinkedIn.

Exceptional project management and organizational skills - comfortably juggling

multiple shoots, agency partners, post-production timelines, and stakeholders

simultaneously.

NICE-TO-HAVE:

Background or keen interest in fine jewellery, couture fashion, art history, or

design.

Experience working with or within a global luxury maison