Design Manager - Experience

About Dyson

At Dyson, we challenge convention. We’re driven by curiosity, relentless pursuit of improvement, and a desire to create the best possible experiences for our users. Our passion fuels market-leading innovation—from first sketch to in-hand reality. Here, you’ll be part of multidisciplinary teams that drive meaningful impact and set the pace for global product leadership.

About The Role

As ‘Design Manager - Experience’, you will own the end-to-end user journey across all physical and digital touchpoints for a specific product or category. You are responsible for defining the vision and requirements for product experience and ensuring these are delivered—on time, to spec, within budget, and with uncompromising quality.

You will collaborate with the cross-functional project leadership team - balancing business priorities, user needs, and innovation opportunities, always focused on maximising value and impact to the user.

Key Responsibilities

Vision & Strategy

Define physical and digital requirements for all user experience aspects across a project or category.

Gather insights and recommendations from cross-functional teams (Business Unit, Innovation, Commercial, Customer, IT, Legal) to form and prioritise physical and digital product features.

Maintain awareness of market trends, ‘user-first’ leaders, and emerging technologies to drive innovation and user experience differentiators.

Stakeholder Alignment

Translate business needs, user insights, and new opportunities into clear requirements—balancing time, cost, spec, and quality.

Drive alignment across Dyson stakeholders and work closely with technical leads to validate feasibility and delivery of features, prioritising as required.

Physical Experience (Product & Packaging)

Define high-level product experience features and requirements, from unboxing to end-of-life.

Collaborate with Design & Product Experience Designers to develop user journeys for different personas and environments.

Guarantee seamless experiences across the entire product experience – including buttons, sensors, screens, apps, voice commands, and packaging.

Digital Experience (App & Screen)

Define and prioritise digital user experience features and requirements, captured through experience briefs and Product Requirement Documents, and tested by software teams.

Work with Digital User Experience Designers to guide and contextualise user journeys, considering edge cases and faults.

Review competitor analysis and user trials for continuous improvement.

Ensure app screens are reviewed and signed off by senior stakeholders early in a project, then handed to Hardware and Software teams for delivery and testing.

Out-of-Box Experience

Oversee the requirement-setting, design, and testing of physical packaging and onboarding materials.

Make sure essential product information is consistent and available across web, app, and printed materials.

App Content Assets

Ensure app image and asset requirements are defined (with Digital User Experience Designer) and delivered on schedule by commercial teams.

Guarantee all app film requirements (with Content Strategy & Design Manager) are clearly briefed and delivered.

Integrate asset delivery plans into the overall project schedule, collaborating with the Programme Manager.

Additional Expectations

Consistently drive alignment and clear communication between teams, ensuring timely, high-quality results.

Champion continuous improvement—in both process and outcome—with a strong drive for excellence.

About You

Qualifications / Experience

Degree in Engineering, Design, or a related discipline, or equivalent experience.

Extensive experience managing technical or manufactured products from concept through to delivery, with ownership of the user experience.

Track record of influencing product vision, design, and delivery in a cross-functional environment.

Proven ability to manage user experience for both physical and digital products.

Working knowledge of product development processes, manufacturing, and digital ecosystem integration.

Experience in managing project spend and product cost to match business objectives.

Skills

Strong leadership: able to set a clear vision and inspire collaborative delivery to shared goals.

Excellent communication: able to convey complex requirements simply and accurately to audiences at all levels.

User focus: empathetic, data-driven approach to identifying and solving user problems.

Project delivery: focused on meeting project milestones and delivering outcomes within agreed criteria.

Commercial acumen: able to balance user needs and commercial priorities for the best business outcome.

Relationship and stakeholder management: skilled at building networks and influencing others to achieve results.

Change agent: passionate about driving improvement and innovation.

Behaviours

Energy, curiosity, and resilience—ready to tackle challenges with a positive, solution-focused mindset.

Self-starting and comfortable working autonomously as well as collaboratively.

Confident and assertive—prepared to lead decision-making and resolve conflicting priorities.

Flexible and adaptable—able to thrive in a fast-paced, evolving environment.

Obsessive attention to detail, committed to delivery excellence and continuous learning.