Assistant Store Manager

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Key Responsibilities

Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.

Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.

Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.

Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.

Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.

Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.

Confident interpreting KPI and sales data to support commercial decision-making and shift focus.

Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.

Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

Passion for retail, sport, fashion, and representing the JD brand.

Professional, proactive leader with a solutions-driven mindset.

Resilient, adaptable, and able to remain composed under pressure.

Customer-centric with a strong focus on delivering the premium JD experience.

What We Offer

As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

Incremental Holiday Allowance

Staff Discount on qualifying purchases across Group retail stores and online

Exclusive Colleague Bike Discount scheme

Discounted Gym membership

Personal development opportunities to learn and develop at work

Access to Apprenticeships and accredited qualifications

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time

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