BI Analyst (Marketing)

BI Analyst (Customer Acquisition & Performance)

Location: London, SW1W 0SR

Reporting to: Head of Marketing Data & Analytics – UK

Working Hours: 40 hours per week, Monday to Friday

Hybrid: 3 days in office, 2 days working from home

Role Overview

We are looking for a BI Analyst to join our UK Marketing Data team at Verisure, the world’s #1 professionally monitored security provider, protecting over 6.2 million customers globally.

This is a hands-on, commercially focused role where you will turn complex data into clear, actionable insights that drive customer acquisition performance, marketing efficiency, and commercial decision-making.

You will work in a high-volume, fast-paced, data-rich environment, supporting the optimisation of marketing spend, funnel performance, and conversion outcomes across multiple channels.

This role goes beyond reporting, it focuses on identifying what is driving performance, what is underperforming, and where marketing efficiency can be improved.

Key Responsibilities

Build and maintain Power BI dashboards to track marketing, acquisition, and commercial performance

Analyse end-to-end funnel performance (lead generation, conversion rates, cost per acquisition, ROI)

Identify trends, performance drivers, and opportunities to improve marketing efficiency and spend effectiveness

Translate data into clear insights, recommendations, and actionable outcomes for marketing and business stakeholders

Support campaign and channel performance analysis across multiple markets and acquisition streams

Write and optimise SQL queries (Snowflake environment) to extract, transform, and validate data

Ensure accuracy, consistency, and integrity of reporting across all dashboards and datasets

Work closely with stakeholders to understand business questions and translate them into structured analysis

About You

3–5 years’ experience in a BI, Data Analyst, or similar analytical role

Strong technical skills in Power BI, SQL, and Excel (Snowflake experience beneficial)

Experience working with large datasets in a high-volume, fast-paced, performance-driven environment

Strong analytical mindset with the ability to move from data, insight, commercial recommendation

Comfortable working with marketing or commercial performance data (e.g. funnels, conversion, acquisition metrics), beneficial but not essential

Strong communication skills with the ability to explain complex data in a clear, business-focused way

Proactive, autonomous, and comfortable working in a fast-paced, high-growth international environment

What Success Looks Like

Success in this role means delivering insights and reporting that directly improve marketing efficiency, optimise customer acquisition performance, and support better commercial decision-making across the business.

Why Join Verisure?

Be part of the world’s #1 professionally monitored security company

Protecting over 6.2 million customers globally across 14+ countries

High-impact role with direct influence on marketing performance and commercial outcomes

Fast-paced, data-rich, international environment with strong growth ambition

Close collaboration with senior stakeholders across marketing, analytics, and operations

Opportunity to shape how data is used to drive acquisition efficiency and business performance