GTM Engineer – APAC

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

ABOUT THIS ROLE

At Xe, we are moving from hero-led selling to a repeatable, scalable go-to-market model.

The GTM Engineer exists to make that shift real.

This role is responsible for designing, building, and operating our GTM engine - turning commercial objectives into clean data, clear targeting, automated workflows, and actionable insights that materially improve SDR, BDM and Account Management performance. This is a hands-on, execution role. You will think commercially and execute technically, with HubSpot as your primary platform.

OUR PRINCIPLES

AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery

RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility

COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES

1. HubSpot Ownership & Sales Motion Enablement • Act as the HubSpot powerhouse for Corporate Sales (SDRs & BDMs) and Account Management • Build and maintain sales motions, pipelines, properties, workflows, and reporting • Ensure HubSpot supports how sales should work, not how workarounds evolve • Drive consistency in activity, opportunity management, and data quality • Move teams from “doing something in HubSpot” to “doing everything in HubSpot”

2. Data Led Targeting & Pipeline Generation • Own list strategy: ICP definition, vertical focus, segmentation, and prioritisation • Build and maintain account and contact scoring models • Create clean, actionable target account lists for SDRs and BDMs

• Identify trigger events, corridors, and signals that drive better timing and conversion • Continuously refine targeting based on results 3. Automation & Tooling • Automate prospecting, enrichment, routing, task creation, and follow ups • Reduce manual admin through HubSpot workflows and connected tooling • Enable scale without adding friction or headcount • Ensure tooling supports productivity, not complexity 4. Performance Visibility & Learning Loops • Build dashboards that clearly show funnel health and execution quality • Partner with Sales Leadership to support performance management cadence • Establish feedback loops: o What segments convert o Where we lose deals o Which messages and motions perform • Turn insight into action - quickly 5. SDR, BDM & AM Enablement • Translate systems into practical execution tools for the field • Provide clear guidance on who to target, how to engage, and why • Support onboarding and ramp through structured GTM frameworks • Be a day to day partner to SDR and BDM leaders

POSITION REQUIREMENTS

Essentials • Deep, hands on expertise in HubSpot (Sales Hub) • Proven experience building GTM or RevOps systems that drive revenue outcomes • Strong commercial intuition - you understand sales, not just systems • Ability to move between strategy and execution without losing momentum • Comfortable owning problems end to end, not just projects Strong Plus • Experience supporting SDR and BDM teams at scale • Background in outbound motion design, enrichment, or sales automation • Experience post CRM migration (optimisation > implementation)

Ways of Working This role suits someone who: • Prefers clarity over complexity • Is comfortable being accountable for outcomes, not just outputs

• Enjoys building, testing, fixing, and iterating • Can influence sales teams through better systems, not bureaucracy

Why This Role Matters at Xe This role underpins our ambition to: • Scale Corporate Sales sustainably • Improve forecastability and execution discipline • Turn HubSpot from a CRM into a true growth engine • Build a sales model that works with or without heroes

PERKS & BENEFITS

Competitive market-based salary

Annual Discretionary Bonus

Healthcare

20 days annual leave increasing with each year of service (capped at 25 days

Paid day off for your Birthday

Discounted Euronet Employee Share Purchase Plan (ESPP)

Plumm Mental Health and Wellbeing

Volunteering day for a charity of your choice

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.