Cluster Marketing Manager

Duties and Responsibilities

Financial returns:

Manage and control marketing budgets by using resources effectively

Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

Implement PR campaigns to celebrate successes and awards and the promotion of product

People:

Create, develop and market key events for the hotel, especially during key business periods

Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

Work with local third party partners, including local media, and maintain professional working relationships with local official bodies

Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel

Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

Manage and promote the hotel on IHG brand website.

Respond to media enquiries when approached for comments and/or reports

Research and develop new opportunities within key target markets

Communicate with internal Event Managers on all aspects of specific event organisation and promotion

Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable

Produce monthly reports as required

Guest experience:

Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.

Engage in the hotel CSR activities on timely manner.

Responsible business:

Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.

Educate and train marketing team that is responsible for developing new and implementing exisiting marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.

Work with other department managers to ensure proper staffing levels.

Accountability

This is the top Marketing Communications/PR job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and graphic designing colleagues

Qualifications and Requirements

Master’s/Bachelor’s degree / higher education qualification / equivalent in Marketing specialisation or related field, and two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.

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