Brand Lead - US Market

Brand Lead - US Market

Category: Commercial Marketing

Location: Bangalore, Karnataka, IN

Title: Brand Lead – US Market

Company: Novo Nordisk Global Business Services (GBS)

Department: International marketing & Commercial, Operations GBS

Shape brand strategy for one of the world's most dynamic pharmaceutical markets – from Bangalore. If you thrive at the intersection of strategy, creativity and execution, this is your chance to influence how millions of patients and healthcare professionals in the US experience our brands across Diabetes, Obesity, Rare Disease, etc.

Your new role

As Brand Lead – US Market, you will partner closely with the US marketing team (Established Brands Unit) to build robust brand strategies and drive execution of omnichannel marketing initiatives across an exciting portfolio. You'll be the connective tissue between strategy and execution, translating market insights into campaigns that engage HCPs and patients across every touchpoint.

Your day-to-day tasks will include:

Leading development and execution of brand tactics aligned to the overall strategy – including key messaging, positioning and tactical planning across the assigned portfolio

Developing personal and non-personal HCP and patient marketing and promotional plans, and driving deployment across digital, CRM and paid media channels

Collaborating with forecasting, pricing and market access teams to shape commercial narratives that support brand revenue targets and overall sales performance

Managing PRB / MLR regulatory review processes, including updates, recertifications and approvals of marketing assets in Veeva Vault PromoMats to ensure full compliance

Partnering with cross-functional teams (medical, regulatory, analytics, omnichannel operations and external agencies) to ensure seamless campaign execution

Tracking performance metrics, analysing campaign effectiveness and contributing to optimisation recommendations

Representing the team in cross-functional forums and supporting knowledge sharing and capability-building across Operations GBS

International travel of 5–10 days per year should be expected.

Your new department

You will be anchored within International Marketing & Commercial, Operations GBS in Bangalore – a team that partners directly with our US affiliate to accelerate brand performance across Established Brands. Here, marketing strategy, omnichannel execution and analytics come together to deliver campaigns that reach patients and HCPs at scale, and you will play a central role in raising the bar for how we work.

Your skills & qualifications

We're looking for a strategic, hands-on marketer who thrives in a fast-paced, stakeholder-rich environment and enjoys turning complex topics into clear, compelling communications. You'll bring with you:

A graduate degree in Pharma (B.Pharm), Science/Biotechnology (B.Sc) or Engineering (B.Tech); a Master's degree from a well-recognised institute is preferred, along with a strong academic track record

7+ years' experience leading commercial pharma projects or pharma brand management, with demonstrated ability to deliver omnichannel marketing initiatives (US market experience is an advantage)

Hands-on expertise in Veeva Vault PromoMats and MLR submissions, combined with strong project management skills and proficiency in MS PowerPoint, Excel (VBA, pivots) and Word

Strong strategic and analytical capabilities – able to interpret datasets, synthesise insights and translate them into executive-level storylines and actionable recommendations

Proven success collaborating with complex, cross-functional stakeholders (Medical, Regulatory, Product Supply, Commercial) and external agencies/vendors

Excellent written and oral English communication skills, with the interpersonal agility to influence at all levels and take ownership of deliverables with minimal supervision

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

13th July, 2026.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.