Performance Marketing Specialist

We are seeking a creative and results-driven Performance Marketing Specialist to support and execute our paid media strategy across key digital platforms. Reporting to the Marketing Operations Manager, this role combines hands-on content creation with structured planning and performance tracking.

In this role, you’ll be responsible for increasing visibility for our legal software solutions across social media and third-party platforms, driving qualified traffic to our website, and optimizing conversion rates.

This is a high-impact role requiring strategic thinking, hands-on campaign management, ensuring campaigns deliver against KPIs while continuously identifying optimization opportunities. You will work closely with internal teams across Europe to drive measurable business impact across the business unit.

Key Responsibilities

Develop Paid Social Media strategy aligned with business goals and segment-specific needs in Spain, France, Netherlands, Belgium & Germany

Plan, build and launch campaigns across key platforms (ie. LinkedIn, Meta, third party platforms)

Drive the creative briefing process: define hooks, formats, and angles based on objectives, performance patterns, best practices

Collaborate closely with the content and product teams to launch and iterate on high-converting creatives and landing pages

Implement systems to reduce creative fatigue and increase speed of testing (A/B, etc..)

Oversee social media advertising budgets, pacing, and ROI in coordination with marketing teams

Ensure accurate setup of targeting, bidding strategies, creatives, and tracking (pixels, conversion events, UTM tagging) while maintaining campaign hygiene and platform best practices

Ensure brand consistency across all content formats and channels

Align paid social activities with organic efforts leveraging a shared content calendar to coordinate messaging, timing, and amplification.

Drive consistency in brand voice and targeting while identifying joint initiatives where paid media can enhance organic performance (e.g., launches, always-on support, and content amplification).

Monitor and optimize campaigns to meet KPIs (CPA, ROAS, CTR, etc.)

Identify trends and proactively adjust audiences, creatives, budgets and bids

Track and analyze campaign performance across channels

Prepare regular performance reports with clear insights and recommendations

Translate data into actionable optimizations and learning agendas

Stay up to date with social media trends, algorithm changes and best practices

Qualifications

3-5+ years in paid media / performance marketing with hands-on experience with social media platforms (Meta, LinkedIn), ideally in B2B SaaS or legal tech.

Strong understanding of performance metrics (CPA, ROAS, CTR, conversion rates)

Must be fluent in English, other languages a plus (French, Spanish, Dutch, German, Flemish)

Experience with analytics and tracking tools (e.g., Google Analytics, tag managers)

Detail-oriented with strong analytical and problem-solving skills

Strong understanding of the legal industry or professional services marketing is a plus.

Excellent communication, analytical, and strategic thinking skill

What We Offer

We operate in a rapidly growing multinational environment and provide our teams with:

People First: care and attention to the work environment, to people, and to their individual and professional growth within the Technology organization.

Continuous Learning:

Access to top-tier technological training platforms

Access to high-quality learning paths through the internal #GROW program

Knowledge-sharing communities

Customized development paths

International and Cross-functional Projects: opportunities to participate in international and cross-functional projects, ensuring the exchange of knowledge and ideas.

Working Methodology: an operational approach based on a collaborative, informal work environment that is open to the exchange of ideas.

Benefits

Hybrid working model

Flexible start and end times to support work–life balance

Meal vouchers worth €8

Online well-being programs

Welfare platform available to all employees

Location : Milan and smart working

#Li-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you - not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.